There are two types of supplement businesses and one of them is quickly rising to the top. The first one sells off-the-shelf, white-label products. The second one sells unique products and formulations. The first type worked very well 5 years ago, and it can still work in certain sub-niches. But it’s getting harder to make… Continue reading Two Types of Supplement Businesses, Which One Is Best?
Category: Supplement Marketing
Who is the Target Market For Nutritional Supplements?
When you’re starting your supplement brand, it’s important to know your target audience. Without having a specific niche, it will be very difficult to gain any traction with your brand. So, who is the target market for nutritional supplements? There are a variety of audiences for supplements. About 57.6% of Americans take some kind of… Continue reading Who is the Target Market For Nutritional Supplements?
How To Use YouTube To Grow a Supplement Business
YouTube ads may just be the last haven left to growing a health supplement business today. This article will cover: With so many traffic channels failing after the aftermath of iOS 14 and the removal many targeting capabilities on Facebook there’s really no social media channel that’s working for supplement marketing at the moment. Traffic… Continue reading How To Use YouTube To Grow a Supplement Business
Dietary Supplement Label Designs That Sell
Designing a dietary supplement label that’s FDA-approved is the easy part. How to design a supplement label that sets your product apart is the real challenge. Due in large part to the FDA Supplement Facts Label Requirements that must be on the label. Here’s what’s required for all dietary supplement labels, in the supplement facts… Continue reading Dietary Supplement Label Designs That Sell
The Best Supplement Marketing Strategies That Work
Are you using the best supplement marketing strategies to grow online sales? This comprehensive marketing guide will help you think through the many options for marketing a dietary supplement brand. Jump to: Looking at the past, the future would suggest that there’s always going to be a market for health, wellness and prevention. Dietary supplements… Continue reading The Best Supplement Marketing Strategies That Work
The Direct to Consumer Supplement Business Advantage
Direct to consumer supplement businesses bypass retail stores and middlemen like Amazon. They sell directly to consumers online. Allowing the brand to increase margins and control everything. Including the brand experience, the visitor traffic and more importantly all the marketing. Some interesting digitally-native, Direct to consumer supplement brands for dietary supplements that we have our… Continue reading The Direct to Consumer Supplement Business Advantage
Combining Marketplace Sophistication and Awareness for Supplement Sales Conversion Optimization
If you’re a student of Gene Schwartz (his book on copywriting: Breakthrough Advertising, will cost you $125, and worth every penny) or if you’ve been in the direct marketing space for any length of time, you’ve probably come across the terms: Marketplace awareness and Marketplace sophistication before. However, both of these terms get used incorrectly… Continue reading Combining Marketplace Sophistication and Awareness for Supplement Sales Conversion Optimization
The 2 Biggest Factors That KILL Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks)
A successful dietary supplement funnel converts cold traffic into buyers. A cold traffic funnel is different than any other type of funnel. What’s different is the audience. Most health supplement copywriters overlook the two biggest factors in converting cold traffic. Without them, a cold traffic funnel doesn’t stand a chance. The two factors are, motivation… Continue reading The 2 Biggest Factors That KILL Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks)
The 10 Most Common Destructive Patterns Dietary Supplement Brands Make
We all fall into our own patterns. We’re creatures of habit after all. Dietary supplement brands are no different. They succeed or fail based on the patterns of their thinking rather than the quality of their products. Often times though we’re too close to our own problems to even see them. The problem comes when… Continue reading The 10 Most Common Destructive Patterns Dietary Supplement Brands Make
Marketplace Analysis for Dietary Supplement Businesses: The Missing Piece
The dietary supplement marketplace is fickle when it comes to business success. People who buy health products like dietary supplements or the latest weight loss or back pain gadgets are constantly looking for the newest thing. They are Googling their health conditions. Devouring articles on WebMD, Doctor Axe, and other sites. They are doing endless… Continue reading Marketplace Analysis for Dietary Supplement Businesses: The Missing Piece