We all fall into our own patterns. We’re creatures of habit after all. Dietary supplement brands are no different. They succeed or fail based on the patterns of their thinking rather than the quality of their products. Often times though we’re too close to our own problems to even see them. The problem comes when… Continue reading The 10 Most Common Destructive Patterns Dietary Supplement Brands Make
Category: Supplement Marketing
Marketplace Analysis for Dietary Supplement Businesses: The Missing Piece
The dietary supplement marketplace is fickle when it comes to business success. People who buy health products like dietary supplements or the latest weight loss or back pain gadgets are constantly looking for the newest thing. They are Googling their health conditions. Devouring articles on WebMD, Doctor Axe, and other sites. They are doing endless… Continue reading Marketplace Analysis for Dietary Supplement Businesses: The Missing Piece
FDA Dietary Supplement Disclaimers In Plain English
What is an FDA disclaimer statement? In plain english, it’s the required text that a dietary supplement product, marketing material and website sales page needs to have by law. It simply states that your supplement is not meant to treat any disease. We would be remiss in our series of what’s allowed and… Continue reading FDA Dietary Supplement Disclaimers In Plain English
The Price of Authority Just Went Up For Health Supplement Marketing
The art of selling health supplements online is changing. As a revenue optimization firm, that specializes in the health and dietary supplement market, we have an advantage, or rather, the privilege of seeing the direction in which the marketplace is heading. There are a few insights we’ve learned over the years. But there is one… Continue reading The Price of Authority Just Went Up For Health Supplement Marketing
Marketing Upsell Funnel Strategy For Dietary Supplements
There is no one Upsell Funnel Strategy that always works, but there are basic principals to utilize. When it comes to selling online, upsells are a very different beast from your front end product. If you treat them the same way, your sales and revenue per visitor will suffer. First off, the trust and belief… Continue reading Marketing Upsell Funnel Strategy For Dietary Supplements
The Health Buyer Is Different
Supplement and health product owners are burning profits… People don’t buy health products the same way they buy other products. Today’s natural health buyer is overwhelmed by too many choices and frozen in indecision. In the last 15 years the availability of natural supplements and other health products has increased exponentially. According to Partnership Capital… Continue reading The Health Buyer Is Different
Dietary Supplements Market: Who Buys And Why?
The dietary supplement market is a fascinating place to learn human behavior. But who is the target audience for supplements? Most of the health supplement entrepreneurs that become our clients all have similar stories. At some point, they or a loved one of theirs, have experienced some illness or health condition. Many of them first… Continue reading Dietary Supplements Market: Who Buys And Why?
What The Top Direct Response Marketers Know About Marketplace Sophistication And How To Use It In The Health And Wellness Industry
Marketers struggle with creating a self-liquidating, breakeven funnel because they don’t start with an understanding of the marketplace sophistication. It’s vital to understand this before creating a single word, pixel or code of their marketing funnel. This article goes deep into marketplace sophistication, but first let’s recap the previous article. We looked at marketplace awareness… Continue reading What The Top Direct Response Marketers Know About Marketplace Sophistication And How To Use It In The Health And Wellness Industry
Maximizing Natural Health Supplement Revenue Using Nothing But Pricing Strategy
Could the number and order of buying options you present on your sales page have an impact on revenue? It seems like a minor thing but… If you take notice, you’ll see that on the sales pages of almost all the natural health products online, there is always more than one option for you to… Continue reading Maximizing Natural Health Supplement Revenue Using Nothing But Pricing Strategy
The Most Important Element For a Nutritional Health Product Landing Page
When it comes to selling more natural health products online, no matter if they are digital products, physical products or supplement products, there’s one element that is crucial to the conversion sequence.