Marketing and Advertising Dietary Supplements
Marketing consulting for dietary supplements
Direct to consumer supplement businesses bypass retail stores and middlemen like Amazon. They sell directly to consumers online. Allowing the brand to increase margins and control everything. Including the brand experience, the visitor traffic and more importantly all the marketing. Some interesting digitally-native, Direct to consumer supplement brands for dietary supplements that we have our… Continue reading The Direct to Consumer Supplement Business Advantage
If you’re a student of Gene Schwartz (his book on copywriting: Breakthrough Advertising, will cost you $125, and worth every penny) or if you’ve been in the direct marketing space for any length of time, you’ve probably come across the terms: Marketplace awareness and Marketplace sophistication before. However, both of these terms get used incorrectly… Continue reading Combining Marketplace Sophistication and Awareness for Supplement Sales Conversion Optimization
A successful dietary supplement funnel converts cold traffic into buyers. A cold traffic funnel is different than any other type of funnel. What’s different is the audience. Most health supplement copywriters overlook the two biggest factors in converting cold traffic. Without them, a cold traffic funnel doesn’t stand a chance. The two factors are, motivation… Continue reading The 2 Biggest Factors That KILL Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks)
We all fall into our own patterns. We’re creatures of habit after all. Dietary supplement brands are no different. They succeed or fail based on the patterns of their thinking rather than the quality of their products. Often times though we’re too close to our own problems to even see them. The problem comes when… Continue reading The 10 Most Common Destructive Patterns Dietary Supplement Brands Make
The dietary supplement marketplace is fickle when it comes to business success. People who buy health products like dietary supplements or the latest weight loss or back pain gadgets are constantly looking for the newest thing. They are Googling their health conditions. Devouring articles on WebMD, Doctor Axe, and other sites. They are doing endless… Continue reading Marketplace Analysis for Dietary Supplement Businesses: The Missing Piece
What is an FDA disclaimer statement? In plain english, it’s the required text that a dietary supplement product, marketing material and website sales page needs to have by law. It simply states that your supplement is not meant to treat any disease. We would be remiss in our series of what’s allowed and… Continue reading FDA Dietary Supplement Disclaimers In Plain English
The art of selling health supplements online is changing. As a revenue optimization firm, that specializes in the health and dietary supplement market, we have an advantage, or rather, the privilege of seeing the direction in which the marketplace is heading. There are a few insights we’ve learned over the years. But there is one… Continue reading The Price of Authority Just Went Up For Health Supplement Marketing
There is no one Upsell Funnel Strategy that always works, but there are basic principals to utilize. When it comes to selling online, upsells are a very different beast from your front end product. If you treat them the same way, your sales and revenue per visitor will suffer. First off, the trust and belief… Continue reading Marketing Upsell Funnel Strategy For Dietary Supplements
Supplement and health product owners are burning profits… People don’t buy health products the same way they buy other products. Today’s natural health buyer is overwhelmed by too many choices and frozen in indecision. In the last 15 years the availability of natural supplements and other health products has increased exponentially. According to Partnership Capital… Continue reading The Health Buyer Is Different
The dietary supplement market is a fascinating place to learn human behavior. But who is the target audience for supplements? Most of the health supplement entrepreneurs that become our clients all have similar stories. At some point, they or a loved one of theirs, have experienced some illness or health condition. Many of them first… Continue reading Dietary Supplements Market: Who Buys And Why?
