The use of supplements has become increasingly common over the years among the general population. This has resulted in significant growth in the supplement industry. But of all the many different types of supplements, which category is growing the fastest? The fastest-growing supplement category is weight loss supplements. This market segment is projected to grow… Continue reading What is the Fastest Growing Supplement Category?
Category: What Supplements Are Trending
The Hydration Supplement Trend and Opportunity For Your Heath Brand
The demand for dietary supplement is increasing. With the onset of the pandemic, people are now more interested in taking a proactive approach to their health and are looking for ways to support their health. Health and wellness is one of those areas that will always have a market. And as preventative health becomes more… Continue reading The Hydration Supplement Trend and Opportunity For Your Heath Brand
The Future of the Biohacking Market: Trends and Changes
Biohacking aims to optimize health and performance through everything from technology like wearable biofeedback devices, DNA testing, to supplements like nootropics. A large component involves tracking one’s own health data and experimenting to optimize yourself. This group people are typically tech savvy in addition to being health nuts. It’s an industry that is growing at a… Continue reading The Future of the Biohacking Market: Trends and Changes
The Gummy Supplement Market is Taking Off
Gummy supplements have been on the rise in popularity for a while. Some reasons for this include: The rise in popularity is very clearly seen in the search volume for supplement gummies. In the graph below you’ll see that the trend over the last 5 years has increased. (As of 1st quarter of 2023) Sub-Markets… Continue reading The Gummy Supplement Market is Taking Off
The Collagen Supplement Market
The collagen supplement market’s value as of 2022 is 9.1 billion. And is expected to rise due it’s use in other markets outside supplements. For example cosmetics, food and beverage and more. On the supplement side, the collagen market has many different buyer segments. More and more US adults are turning to collagen supplements to… Continue reading The Collagen Supplement Market
Traffic Trends for Heath Supplement Brands in 2023 and Beyond
Where are the top health supplement marketers getting their traffic in 2022? And where will they shift traffic to in the next 2 – 3 years? To answer that we first need to look at what’s changed in e-commerce because of the pandemic. The biggest change was more volume. Volume in both buyers and sellers.… Continue reading Traffic Trends for Heath Supplement Brands in 2023 and Beyond
Vitamin and Supplement Trends: Veganification
What vitamin and supplement tend has peeked our curiosity lately? While the COVID-19 pandemic has shifted the supplement industry dramatically shifting consumers vitamin consumption. A lot of the shift has been towards supplements that support immunity and stress. The immunity and vitamin D ship in my opinion has already sailed. But there are other trends… Continue reading Vitamin and Supplement Trends: Veganification
Vitamin Market Emerging Trends
The vitamin market is constantly changing. From vegan protein and plant-based diets, to milk alternatives there seems to be a new fad every month. But what are the larger trends that will be shaping the diet vitamin market for years to come? It wasn’t too long ago that keto was leading the pack. And certainly… Continue reading Vitamin Market Emerging Trends
Health Supplement Business Mastery Podcast Episode 3 – Dietary Supplement Trends for 2020
In episode 3 of the Health Supplement Business Mastery podcast we’ll be looking at the latest direct response marketing trends in the dietary supplement industry in 2020. Click the play button to listen to a full episode below. Or subscribe on iTunes. Dietary Supplement Trends for 2020 – Show #3 Subscribe on iTunes so you… Continue reading Health Supplement Business Mastery Podcast Episode 3 – Dietary Supplement Trends for 2020