Yes one little tweak can exponentially increase your nutritional supplement customer life time value (LTV).
Maximizing your customer life time value is a key part to making the economics of an offer work in the triad of growth from Perry Marshal: Traffic > Conversion > Economics
If you can get the right mix of each element in the triad you can scale to infinite growth.
And the economics part of the equation is a lever that can move you really fast to growing your health business.
Namely the life time value of a customer.
This example examines one little tweak I ran across in Lucky Vitamin’s shopping cart.
It’s a brilliant strategy to increase LTV and get more supplement buyers onto recurring continuity.
When you added a supplement bottle to your cart on Lucky Vitamin’s site they up-sell you in a very cleaver way with a continuity offer to sign up for a subscription and receive a fresh bottle to your individual reordering schedule preference.
Lucky Vitamin has since updated their cart, so stay tuned for a future look where we breakdown their new cart and compare both.
But for now…
This is a great example for you to implement in your nutritional supplement business to maximize LTV.
Let’s break it down step by step and see what’s working so well here, and what’s not.
So at this point in my purchase I’ve added a single bottle of Alive Multi- Vitamin
The screenshot below
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