The best way to increase your online sales is to implement a solid conversion optimization process but first you need to understand where you’re going and how to get there.
Todays friday conversion links will get you started.
First up:
1. How Mature Are You?
What stage are you in your Conversion Optimization maturity? This is a great post that takes a look at the different stages of CRO that’s inspired by Stephane Hamel who was one of my instructors for Web Analytics. So where do you see your CRO initiatives 5 or 10 years from now?
A related post on my blog delves into what an organization needs to succeed in conversion rate optimization
2. Forming a Great Testing Team
This post on building a culture of testing and optimization is a great complement to the one above on the maturity ladder of optimization. You can’t get to level 5 in Michal Parizek’s model without first building your optimization team and this 2 part post will get you started in the right direction. Sorry for the pop up and registration on this one but it is worth the read.
3. Why You Won’t Crush It This Year
Last but not least, from one of my conversion idols, Bryan Eisenberg. This is a great post emphasizing what truly sets companies apart when it comes to conversion optimization and is the perfect complement to the two links above.
Enjoy, your Friday CRO reading and please share the knowledge in this post by Tweeting it or posting it to Google + or your favorite social sharing site.
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