Here are my 3 conversion rate optimization links for this weekend, enjoy.
1. Nine conversion techniques from the 1920s to try today
Everything old is new again.
In 1923, Claude C Hopkins wrote Scientific Advertising, one of the most valued resources in the advertising industry.
Hopkins pioneered split testing of his ads and defined a set of principles which, when applied to digital marketing can increase both traffic and conversions.
Sounds a lot like conversion rate optimization online.
2. The Ultimate UX Design of: the Sign-Up Form
An excellent series explaining the User Experience ingredient of web and mobile apps, which is critical to conversion optimization of every type since a conversion usually and almost always involves a web form.
3. Proof of why A/B testing on prices works: 60% additional revenue with ZERO effort
A very simple yet highly impactful case study on price testing that made a huge difference. If you’re not including price tests as part of your conversion optimization strategy you’re losing money.
Breakthrough The Supplement Revenue Ceiling
This diagnostic reveals the specific bottlenecks limiting your supplement brand’s revenue growth and provides a clear optimization pathway for breakthrough.
Listen to the Health Supplement Business Mastery Podcast for for dietary supplement entrepreneurs and marketers.
