Here are my 3 conversion rate optimization links for this weekend, enjoy.
1. Nine conversion techniques from the 1920s to try today
Everything old is new again.
In 1923, Claude C Hopkins wrote Scientific Advertising, one of the most valued resources in the advertising industry.
Hopkins pioneered split testing of his ads and defined a set of principles which, when applied to digital marketing can increase both traffic and conversions.
Sounds a lot like conversion rate optimization online.
2. The Ultimate UX Design of: the Sign-Up Form
An excellent series explaining the User Experience ingredient of web and mobile apps, which is critical to conversion optimization of every type since a conversion usually and almost always involves a web form.
3. Proof of why A/B testing on prices works: 60% additional revenue with ZERO effort
A very simple yet highly impactful case study on price testing that made a huge difference. If you’re not including price tests as part of your conversion optimization strategy you’re losing money.
Discover the 3 funnels that can help your health supplement business succeed.
Listen to the Health Supplement Business Mastery Podcast for for dietary supplement entrepreneurs and marketers.
