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3 Links Worth Checking Out

Here are my 3 links this weekend that are with checking out.  If you do anything with conversion rate optimization or web analytics, these links are for you.Enjoy…

The problem has always been that if a page has two or more links to the same destination page, it shows the same stats for both links, there was no telling which link the user actually clicked.

With enhanced link attribution the problem is solved by using  a combination of element IDs and destination URL to differentiate between multiple links to the same page.

Thank you Google, I’ve been wanting this for a long time.Google Tag Manager lets you add and update your website tags (including analytics, conversion tracking, remarketing and more), easily and for free, and without bugging the IT department, or as Bryan Eisenberg calls them the business prevention unit.

Anytime you can remove the IT department’s involvement and put power back into the hands of marketing is always a good thing.

By Bobby Hewitt

Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We’ve helped health clients profitably scale using our four framework growth model validated through A/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to “Google Analytics Breakthrough: From Zero to Business Impact, published by Wiley.