Did you happen across a great blog post, a good tweet or an interesting resource this week that you think is worth sharing?
My humble contribution to the list of conversion rate optimization links that caught my attention this week, all have to do with copywriting.
Share your list of links in the comments below or email me directly (bobby at creativethrist . com )and maybe I’ll include yours next week.
1. Some Old School Copywriting Mastery
Direct response copy writing is vital to conversion although much improvements and gains can be made with usability and design changes, content is king. This is a great copywriting blog, and NO it’s not copyblogger, which gets all of the press but lacks the true meat of the old masters at the fine craft of copywriting, there’s a lot to learn hear by simply reading the work of the greats like, Eugene Schwartz, Gary Halbert’s swipe file, Ogilvy & Mather and many more.
I’ve heard from a few different sources that the best way to truly understand great copywriting is to hand write the works of these master direct marketers over and over and this site makes many of the original works available for just that.
2. The New Way We Make Headlines
The list headline is dying or may already be dead. You know the ones, 11 ways to get rid of (insert problem here), the way we communicate now is changing as is our culture and thus copywriting must change also.
An excerpt from the blog linked above:
Headlines now are a strange cross between imperative and inviting. The tone is soothing, seductive and at least a little bit demanding, like every character ever played by Linda Fiorentino. These headlines don’t always include “you” directly; usually the “you” is implied.
Worth a read for anyone that’s concerned about conversion optimization.
