fbpx

Conversion Rate Optimization Link Friday

Conversion Rate Optimization Is Tied With Content Marketing

The top priority of digital marketers in 2013 is tied at 39% for both Content Marketing and Conversion Rate Optimization. Largely due to eCommerce sales in the U.S. expecting to reach $327 billion by 2016 according to Forrester.

Source: MarketingCharts.com, Econsultancy

Understanding Your E-Commerce Users

Decisions take place in the mind not on your website, that’s why it’s vital to understand your users if you want to convert more of them into online sales. This wonderful post from Usertesting.com outlines 4 ways for understanding your customers using both qualitative and quantitative data, which is vital to the research stage of your conversion optimization, which by the way is where you should be spending most of your time.

By Bobby Hewitt

Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We’ve helped health clients profitably scale using our four framework growth model validated through A/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to “Google Analytics Breakthrough: From Zero to Business Impact, published by Wiley.

1 comment

Comments are closed.