Did you happen across a great blog post, a good tweet or an interesting resource this week that you think is worth sharing?
Here’s my humble list of conversion rate optimization related links that caught my attention this week, share yours in the comments below or email me directly (bobby at creativethrist . com )and maybe I’ll include yours next week.
The theme of this weeks conversion optimization links worth checking out is Persuasion.
1. Continuous Metrics Optimization: I Before E, Except After C
This article was written by John Quarto-vonTivadar who wrote a book or two with the legendary conversion expert Bryan Eisenberg. I believe John was once part of Future Now Inc. and one of the inventors of Persuasion Architecture.
The article is well worth checking out and also has a great reminder to reward smart failure from John himself .
“Your learnings always come from your failings.”
2. Persuasion Design: A Conversion Rate Optimization Framework
This article is more than just a primer on persuasion but a foundational lesson in the ROI of conversion rate optimization. Along with a great case study and fundamental principles, What more could you want on a Friday?
- Motivation to perform the desired behavior (Persuasion)
- Ability to perform the desired behavior (UX)
- Trigger to perform the desired behavior (Call to Action, like “add to cart”, “Contact”)
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