Expensive is a relative term. Not the front end cost. The tools available today to do A/B and Multivariate testing is cheaper than ever. Ranging from a few hundred bucks a month to totally free.
The back end costs are also fairly cheap if you are smart enough to understand the true long term effect of gains to the bottom line, either through an in-house specialist or a conversion optimization consultant or agency.
The expensive costs are usually not financial, they are mental costs. There is tension between the cognitive cost of sticking with a test and results of tests.
Cognitive costs don’t always outweigh the patience needed for greater returns over time, leading to slower adoption of conversion rate optimization within an organization or even worse, abandonment of a conversion optimization program too early, before true insights were uncovered.
There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire…
The problem is most dietary supplement companies only have one funnel. Through our work in the online health space, we’ve had the opportunity to observe hundreds of health businesses. What we’ve uncovered are the three critical funnels that each work together that make the difference between the average supplement company just selling on Amazon and a multi-million dollar health empire and compiled our findings in the book below. Click here to get the ebook delivered right to your email for FREE.
