Dietary supplement experts can help you navigate the pitfalls when selling supplements direct online.
Pitfalls like:
- Label compliance
- Sales copy compliance
- Product formulation and testing
- Structure / function claims and disclaimers
- Good Manufacturing Practices (GMP) regulations
- And much more
All of which could be outsourced to an expert.
Each of these elements are important when it comes to running a successful supplement company and outsourcing these tasks to an expert is the best option.
But none of these pitfalls have to do with increasing supplement sales.
And there are very few dietary supplement experts that specialize in the actual selling of dietary supplements direct to consumers online.
In fact, how you’re going to sell your supplement product is typically far down on the list above.
Expertise in this area is typically broken up into a couple of different individual skill sets including, health copywriting and media acquisition.
On the media acquisition side you can rent an email list, set up an affiliate or joint venture deal, drive Facebook, Instagram, or other pay per click ads, etc.
And on the sales copy end, there are plenty of health copywriters in the nutraceutical supplement space that can write advertising copy, long form sales letters and video sales letters (VSLs).
But rarely do the two pieces connect together.
That hot shot dietary supplement expert you just hired to drive traffic doesn’t have a sense of what works in terms of compelling copy that gets results.
And that expert health copywriter only knows how his or her copy converted for the last client, if they’re lucky.
Connecting the dots together and seeing the whole picture is a dietary supplement expert on a different level.
But that’s the level that most struggling supplement companies lack and that most experts don’t know.
Simply because health copywriters only know one side of the business.
And supplement business owners have the false belief that all you need is copy to be successful.
They tend to overlook things like, determining the market needs, desires and market trends.
Jumping right to creating advertising copy without spending time on the strategy is a recipe for disaster.
You can’t build a lasting company that way. Yet it’s what most business owners and copywriters do.
The one thing that set’s Creative Thirst apart from all the other nutraceutical health copywriters and all other conversion optimization agencies, is that we see inside of dozens of supplement companies.
We see what they have been trying that did not work.
Where they are falling short.
Similarities between campaigns that have gotten stale and leveled out.
It’s exactly that insight that makes us a different kind of expert.
Not only do we write nutraceutical sales copy for direct response marketing but we also help with the strategy and optimization of the funnel.
Building and scaling a 7-8 figure supplement business not only requires the right traffic management but also the right sales copy, product, offer, backend, operations and much more.
It’s never as easy as just putting up an offer online and adding more and more traffic.
A good dietary supplement expert can help you to avoid the mistakes made by others before you.
Guiding you on scaling your company through the sales and conversion side, while you and your team focus on the operations, and keeping customers happy.
Discover the 3 funnels that can help your health supplement business succeed.
Listen to the Health Supplement Business Mastery Podcast for for dietary supplement entrepreneurs and marketers.
