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eMetrics Summit – Turning Executives into Analysis Believers

I’ll be speaking on October 21, 2011, Friday 1:10 – 2:00 pm at the NYC eMetrics Summit along with Andrea Bertone VP Online Marketing Interactive Web Systems, Jim Cain President Napkyn and Edmund Mackey, Director Digital Strategy & Marketing ServiceMaster.

The Session is Titled: Turning Executives into Analysis Believers
How do you get your friendly neighborhood execs to use your analysis to support their intuition? Corporate analysts and consultants alike must continually show value and get buy in from senior executives. This panel includes two of each to discuss how an analyst can sell value upstairs and be a catalyst for change in a real time, web analytics, data and testing driven world.

What’s the goal?

To create a fluid corporate culture that embraces experimentation and optimizes sales strategy, internal communication, marketing and more. Come learn a systematic, disciplined approach to move beyond web analytics to extract true business value; strategies that are working today for both a small startup and a Fortune 50 corporation, and how you can apply them to help your corporate culture embrace marketing experimentation and thrive.

Register to attend NYC eMetrics on October 17 – 21, 2011  –  meet me in person after the panel.

I’l also be attending the Conversion Conference in NYC Oct 19 – 20, 2011 at the same location as eMetrics. Use PROMO CODE CCE131 for a $200 discount.

Want a Free Pass to Conversion Conference NYC?

I have one (2 day) pass to the Conversion Conference NYC Oct 19 – 20, 2011 to give away. Just download and listen to a few episodes of my Podcast (Conversion Rate Marketing Podcast) from iTunes, then leave a five star rating and write a review. Honest feedback is much appreciated. I’ll select a random winner on October 15, 2011. After you leave a rating and review on iTunes send me an email (bobby at creativethirst dot com ) so I can contact you if you’re the winner.

By Bobby Hewitt

Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We’ve helped health clients profitably scale using our four framework growth model validated through A/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to “Google Analytics Breakthrough: From Zero to Business Impact, published by Wiley.