Here’s this Fridays set of conversion optimization links to keep you thinking over the weekend. Let these links inspire you and give them time to gel over the weekend into something that will be actionable come Monday morning.
Enjoy…
Feature Rich Modern Shopping Carts
Which e-commerce merchants have achieved a”level of excellence” in e-commerce – from the best use of social media and best web design, to the most unique marketing promotion and (of course), the best new feature. It’s those “innovative” features that merit your attention as an e-commerce merchant.
In-Store Analytics
This is a very interesting company that’s caught my attention this week. 90% of all retail purchases in physical stores and, know nothing about the customers who walk in their doors. Nomi (pronounced Know Me) is a new startup that ties customer cell phones as an anonymous tracking tool to get statistics for brick and mortar retail that’s similar to online metrics like visit duration, frequency, bounce and engagement rates and more.
The next step is to bridge online with offline metrics for a complete 360 view of the customer, then we’ll be cooking with fire. 🙂
