As a supplement company, you want to get your products in front of as many potential customers as possible. However, just having a great product is not enough – you need a comprehensive marketing plan to take your customers from awareness all the way through to conversion.
Here are some steps to help you create a successful marketing plan for your supplement business.
Step 1: Define Your Target Audience
The first step in creating a successful supplement marketing plan is to define your target audience.
Who are you trying to reach with your product?
What are their needs and pain points, and how can your product help solve them?
Typically the target market for supplements in women over 45 years old. But there are several sub niches within the health space. Each has a different target audience.
To discover what sub niches might be good for you to target read my article on who buys supplements and why.
Once you have a clear understanding of your target audience, you can craft marketing messages that resonate with them.
Step 2: Create a Content Marketing Strategy
Content marketing is a powerful way to build awareness and attract potential customers to your supplement brand.
Although content marketing is a much slower road to getting traffic and sales than paid traffic, for those with limited budget and vastly more time it can be a viable option to build a supplement business.
In either case, there’s no way around needing content in business. Even if it’s not content that’s driving organic traffic, content can be used in many other ways.
Specifically to build trust and credibility with your audience. The health buyer is almost constantly in research mode and content is a great way to educate the market.
Some options for content include a blog on your website where you can publish informative articles about health and wellness, and share them on social media.
You can also create videos or infographics to share on your website and social media channels. You Tube is also a great content channel that builds over time.
By providing valuable information to your target audience, you can establish your brand as a thought leader in your industry and build trust with potential customers.
Step 3: Use Social Media to Build Your Brand
Social media is a great way to build your supplement brand and reach potential customers.
Create profiles on the major social media platforms, such as Facebook, Twitter, and Instagram, and post regularly to engage with your audience.
These platforms are about slowly building that audience so that you can advertise to them and drive sales.
However these days the reach on many of these platforms has dried up. It’s a pay to play platform. meaning if you want to reach an audience on social media you’re going to have to pay that platform to get in front of that audience.
Weather it’s paid social media ads, paid boosts for your posts or paying influencers, there’s no way around it.
Share informative content and images of your products to build awareness and generate interest.
Step 4: Leverage Influencers
Influencers can be a powerful marketing tool for supplement companies.
Identify influencers in your industry who have a large following and a strong reputation, and reach out to them about promoting your products.
You can offer them free products to try and review, or pay them to create sponsored content.
If you’re looking to learn more about influencer marketing, here’s an article about the pitfalls to watch out for.
By leveraging the influence of others, you can reach a wider audience and generate more interest in your products.
Step 5: Use Paid Advertising to Drive Conversions
While organic marketing efforts can be effective, paid advertising can be a powerful way to drive conversions for your supplement business.
The faster route to traffic is using pay-per-click (PPC) advertising on platforms like Google and Facebook to target potential customers who are actively searching for supplements or who fit your target audience.
You can also use retargeting ads to reach people who have visited your website but haven’t yet converted.
By following these steps and implementing a comprehensive marketing plan, you can take your supplement business from awareness to conversion and generate more sales for your brand.
Discover the 3 funnels that can help your health supplement business succeed.
Listen to the Health Supplement Business Mastery Podcast for for dietary supplement entrepreneurs and marketers.
