Grow Your Nutritional Health Supplement Revenue

The demand for nutrition and health supplements is at an all-time high. Over the past five years, consumption of supplements among American adults has been increasing steadily and the U.S. The nutraceutical market is projected to reach $75.3 billion dollars by 2017. This means, more choices and more information for consumers to muddle through to make an informed buying decision.

Consumers are exposed to more health information online than ever before. And I have no doubt that TV “celebrity doctors” and “celebrity trainers” will continue to add to the misinformation out there, leaving consumers confused and not knowing what to do or who to believe.

The dietitians from nutraceuticalsworld.com report that 67% of nutrition information is based on personal beliefs and half-truths rather than published peer-reviewed research.

With all of this marketing for health and vitamin supplements, people are in desperate need of advice and guidance they can trust, more than ever, to cut through the clutter.

Many consumers are turning to the internet to research supplements and educate themselves, in addition to what they’ve been hearing on TV and in other sources, before buying.

As a result, more and more health supplements are becoming available online that are not sold in stores on sites like, MySunFlowerLecithin.com that serves a very specific market of soy-free lecithin alternative products for people with soy allergens or soy absorption problems. And Onnit.com which uses the web as a direct distribution channel to sell a wide range of supplements, foods and fitness products. All of which are unique to Onnit’s specific formulations and brand, focusing on total human optimization.

Niche sites like these add to the expansion of the market. With all the demand and information out there, the need for trust between the visitor and supplement eCommerce retailer is at an ever growing importance.

Building trust is one of the main pillars to buying a supplement product specifically on the Internet. It’s also the key lever you need to improve when it comes to conversion rate optimization, to sell more supplements online, without adding more traffic.

“I’ve conducted countless A/B tests online that focused on trust for supplement clients to learn what works to sell more. And the results were not always what you might expect. In some instances adding more trust elements to support the psychological reassurance visitors need to feel safe about buying, actually hurt conversions and sales. It truly depends on other factors within your site, your overall marketing messaging and your sales funnel.”

~ Bobby Hewitt
Creative Thirst – The Marketing Optimization Agency, CEO

Although the strategy of building trust is important and vital for all online sales, it’s even more important when dealing with a nutritional supplement product that you need to consume and digest like a capsule, powder or drink.

The main thing to remember is that your audience makes a big difference.

The visitors to Onnit.com are completely different than the visitors of MySunFlowerLecithin.com. They’re motivations for buying are completely different and the concerns each market has about buying is as drastic as night and day. So what works for Onnit.com visitors might not work at all and may actually hurt sales for MySunFlowerLecithin.com visitors.

This is why marketers should NEVER simply copy what other sites do blindly. You NEED to test with your audience to see what the effect is for you.

“Far too many online stores launch a product or sales page and then hope for the best with support only from marketing promotions and discount offers.”

These companies are leaving money on the table, says Bobby Hewitt who runs a marketing optimization agency that scientifically tests different versions of a web page to see which one makes more money in real-time, with your existing visitor traffic.

Optimizing your eCommerce site with the rigor and precision of a scientist not only gets you more sales that you wouldn’t have uncovered with any marketing promotion but also a deeper understanding of your customers.

“Once you understand your customers better, their buying motivations, their fears, their desires, and much more, the savvy marketer can apply that knowledge across all areas of the business and amplify the economic returns of any business.”

 

Discover the 3 funnels that can help your health supplement business succeed.