Supplement and health product owners are burning profits…
People don’t buy health products the same way they buy other products.
Today’s natural health buyer is overwhelmed by too many choices and frozen in indecision.
In the last 15 years the availability of natural supplements and other health products has increased exponentially.
According to Partnership Capital Global, a leading industry expert since 2000, “The industry has gone mainstream” and consumers now have access to hundreds of supplement and health products online.
The exponential growth of options in the marketplace is making it more confusing for consumers to choose what’s best for them.
All the clutter and noise creates the constant need for health marketers to break through and push the boundaries of hype. This creates more noise and adds mistrust to the buying equation.
As a result, supplement and health product businesses are on a never ending carousel for the next big idea or the next product launch.
The combination of copycat offers, and in a lot of cases entire sales funnel rip-offs with a different products, lead many online customers to lose trust in the industry.
In the future it will only get harder to convert traffic as trust erodes further and more copycats jump on board, while acquisition costs continue to rise.
The prescription to sell more supplements and natural health products online is not simply a matter of increasing clarity and reducing friction. Nor is it simply a matter of improving the user experience or better sales copy.
It’s less about tactics or technology, and more about enabling supplement and health product businesses to connect with their audience to grow their online health businesses.
2 Levers- Trust & Belief
Health marketers need to understand how trust works, what people think and what buying decisions are supporting their inner beliefs.
To maximize your traction in the health sector you have to test both levers of trust and belief, in the mind of your prospect, to uncover the hidden profits.
If not, then no amount of split-testing is going to help and you will continue to struggle to dramatically amplify your business.
Trust is Crucial for Selling Health Product Online
Your customer needs to trust that your solution is the right one for them, and trust that they are making the right decision about where to spend their money.
Trust online is even more important to selling natural health products online, than it is to selling offline. Your customer needs to trust each click of their journey on your health product site. They need to trust your company, your product, and your process.
Health Marketers Are Failing To Address Buyers Beliefs
An individual’s personal beliefs define their decisions and shape their lives. They determine how they feel, what they think, the goals they pursue, and even what they buy.
This link between belief and purchase decision is unique and strongest in the health market. People that buy natural supplements online are not buying a solution. They are buying reassurance of their personal inner beliefs.
This is a key distinctive piece of the buying decision that does not exist when buying any other product.
Supplement and Health Product Owners Must Rise Above
Health marketers need to be more sophisticated, more accountable and more intelligent about growing their business.
The successful health marketer will:
- Use data to make better decisions
- Move beyond opinion and split test different versions of their marketing based on trust & belief to learn what gets better results
- Gain insight and a deeper understanding of their customers with every split-test
- Optimize and iterate their way to more sales and bigger impact
The World Needs Better Health Professionals
Healthcare is in crisis as conventional medicine falls short. The demand for better health has never been greater. Doctors’ hands are tied and patients are desperate for better solutions.
Providing natural health products, direct to consumers online, puts the power of choice in the hands of the people and democratizes wellness care. For the first time in history individuals can choose the right personal health solution that is best for them.
The world desperately needs health entrepreneurs to make a bigger impact and get more specialized health products into the hands of more people.
We are on a mission to help supplement and health product owners and entrepreneurs grow their businesses through conversion rate optimization and split-testing in a unique way that is specific to the health market. So that health businesses can put the power of choice in the hands of the people.
We believe in a future where people can optimize their own health and educate themselves online to make the best choice for their wellbeing and the wellness of their family, friends and loved ones.
Will you rise above and be a part of that future?
Discover the 3 funnels that can help your health supplement business succeed.
Listen to the Health Supplement Business Mastery Podcast for for dietary supplement entrepreneurs and marketers.
