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When You Get THIS Right Your Health Supplement Company Takes Off Like a Rocket Ship

Often times what makes one health supplement company successful comes down to how and who you sell your supplements to.

When most people here this, they immediately think of niching. I’m a big fan of niching down to a specific market. After all I’ve niched down conversion rate optimization to health supplement companies in my agency Creative Thirst.

But I’m not talking about niching here. What I’m talking about is a key approach that goes across several different levels of a successful supplement company.

There’s almost no area thats not effected. Including copywriting, the offer, the traffic, the hook and more.

Moreover all cylinders have to be firing together. When that happens it’s like adding gasoline to a fire. Success just takes off like a rocket ship.

You see, there are different types of health buyers.

There are the super users that take a fist fill or more everyday.

And then there are those who don’t like taking many pills at once. They fear being addicted to pills.

Knowing who you’re selling to is vital to how you craft your supplement sales funnel.

If you build and optimize a different funnel for each segment of the market, then you can design the conversation, in order to acquire a massive amount of new customers.

Not only that but the hooks and angles for your lead copy will be different for each group as well as the offer you’re selling.

I cover this in much more detail with two episodes of my podcast Health Supplement Business Mastery. You can listen to both episodes below and you can find the newest episode on iTunes.

Part 1 covers the foundational information you need to understand to start doing this with your health supplement funnel.

You can listen to the episode by clicking the play button below.

Part 2 covers how to apply the framework with some specific examples below.

Discover the 3 funnels that can help your health supplement business succeed.

Health Supplement Business Mastery Podcast

Listen to the Health Supplement Business Mastery Podcast for for dietary supplement entrepreneurs and marketers.

Listen to the health supplement business mastery podcast on Spotify
Listen to the health supplement business mastery podcast on Google Podcasts

By Bobby Hewitt

Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We’ve helped health clients profitably scale using our four framework growth model validated through A/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to “Google Analytics Breakthrough: From Zero to Business Impact, published by Wiley.