Health Supplement Sales Funnel Front-End Offer Economics

A health supplement sales funnel that works is the key to scaling an online health company.

That is, as long as you’re acquiring customers at zero cost. Which is pivotal to making a breakeven on day one sales funnel, with cold traffic, work.

Acquiring a new customer with a direct response funnel, allows your ad budget to be infinite. Which can bring in thousands of buyers a day to your business.

The front end economics will never work for a funnel with just one bottle on the front end of your sales funnel. Which is why it’s common to see three different offers on the front end—usually something like 1 bottle, 3 bottles or 6 bottles.

The front end offer of your health supplement sales funnel needs to make up most of your day one revenue.

But you also need the right one time offer (oto) up-sells immediately after your front end sale.

The Most Common Health Supplement Sales Funnel Up-Sell Offer

Adding more of the same one-time offer (OTO) upsell on a supplement sales funnel works. A health supplement funnel is one of the few places where more of the same offer as the first upsell does work.

Think of it this way, someone just bought a bottle of your health supplement. So it doesn’t take much effort to sell them on the same product. They already know what it is, and what it does and are convinced enough that they are willing to pay for it.

Therefore, they are likely to buy more of it.

That is if your reason why is strong enough…

The reason why is that underlying logic in the buyer’s mind, that convinces them it makes sense to spend more on the same product. And not to mention, get more of it.

There are many ways to do this but the most common and the weakest is to just offer them a deep discount.

If the discount is low enough and if you’re a buyer who is attracted to deals this can work.

But the lower discount price has to make sense. You have to have a reason why you’re offering them this discount.

The weakest reason why is because they are a new customer. I have seen it positioned that way in some health supplement sales funnels out there.

A more advanced reason why, and one that works best, is one that’s tied directly into the product.

For example if your health supplement requires a loading dose to get started as a way to build up in your system to take effect, it could be one reason.

Another reason could be that there is no exact dosage of your supplement. To get your individual maintenance dosage right you need to experiment. So you may take more until you find the right about. Therefore, you need additional bottles to experiment with.

A Stronger Scarcity Play

Another angle that’s tied directly into the product, and an even stronger one is scarcity.

Just saying that supplies are low or because of some big promotion or some other fabricated reason, that your brand new buyer should buy more now is pretty underhanded and a weak reason why.

People are smarter than that and they will see right through it. Moreover, you don’t want to start off your new buyer relationship on false pretenses.

It needs to be genuine to effectively use scarcity to sell more of the same in your sales funnel. Perhaps sourcing that rare ingredient does take some time. Or your health supplement needs to go through an aging process before it comes to full potency and getting more later is legitimately up to chance.

No matter the case, it needs to be genuine scarcity. And, you need to build it into the front end or it won’t work. Otherwise, you’ll break the trust.

What do I mean by building it into the front end?

By establishing the reason why your health supplements are genuinely scarce on the sales page before the visitor buys, sets up the offer for more on the first upsell. You don’t want to throw scarcity out for the first time on the first upsell. It’s less believable that way.

But no matter what the case, explaining the reason why is vital to making more of the same upsell in a health supplement sales funnel work.

People need to understand why on their way to trust you.

If you’re looking for help creating the right up-sell funnel so you can scale for your natural health business, reach out a line.