How To Scale Your Supplement Offer On Google & Facebook

Supplement offers that scale on google, facebook, native advertising or even organic can be very tricky if you don’t know what to watch out for.

What almost no one realizes or tells you is that…

Your Numbers Will Tank As You Scale

This is just par for the course.

But the biggest thing thing you need to know about scaling your supplement offer, is that it affects everything in the campaign, even your funnel numbers. (Usually in a bad way)

Scaling a supplement offer crashes and burns more often than not.

You can’t simply ramp up your daily ad budget and expect to see all your other numbers rise along with your spend.

Going to from $100 a day to $1,000 or more overnight is a recipe for disaster. You’ve got to take it slower.

What typically happens is you get your offer performing well and keep ratcheting up your spend until you get to $1,000 ad budget. 

Then you go all in and raise your ad budget to $20,000 That’s when you go up in flames.

Slow down….

First there are a few things you want to make sure you have ready and have a handle on before ramping up ad spend.

First of all…

One Or Two Ad Creatives Is NOT Going To Get You There

When your daily ad spend is low, one or two ad creatives that you keep promoting over and over is pretty common place. Some supplement marketers only have one or a handful of ad creatives.

You’ll need dozens more and the time to create them and have them ready to go is before you scale, so you can add them in as you need them.

Second, you ABSOLUTELY must…

Know Your Earnings Per Click (EPC)

When it comes to scaling a supplement offer on Facebook, there isn’t one metric like spend to keep in mind.

There are so many things to watch out for, to do it right.

Earnings Per Click is one of them.

But an ad campaign’s EPC is not something that most ad managers even look at. Which means it usually goes unnoticed. This is a crucial mistake.

But how do you calculate EPC? It’s simple, just divide your total funnel revenue (including all up-sells) by total clicks.

This will tell you how much you are making or earning per click of your ad. And thus in turn it will inform how much you can afford to spend. Remember the business that can afford to spend the most wins the market.

Shoot for at least a one dollar earnings per click before you start to scale your ad budget.

Next, you’ll want to…

Make Sure Your Tracking Is All Set Up

The success or failure of any supplement offer is in the numbers. After all this is a numbers business.

Proper tracking is key to knowing your numbers. Without it you’re flying blind. So many people fail you ever make sure their tracking is even working.

Which is why you should place a test order yourself and experience the sale as a cold prospect would. Most people shy away from doing this because they don’t want to be dinged the click cost from the ad or worse they don’t want to pay full price for their own product.

This is where the old saying… a penny wise and a pound foolish, comes from.

If you’re not willing to pay a little bit to make sure you make a lot more, then scaling is the least of your worries.

Going through your own funnel from ad to follow up email sequence is vital. You want to ensure tracking is working properly and the order is processing. Matching your specific order with a click all the way through your funnel is what you’re looking for here.

There are so many moving parts, you need to be sure they are all moving correctly so you can make decisions based on them.

But always remember, nothing is set in stone and marketplaces shift on a dime…

The Volatile Nature of a Supplement Offer

Scaling a supplement offer is tricky because your metrics won’t rise equally along with your ad spend, or even stay consistent week over week.

The key to scaling is to first get your EPC is ready before you scale as well as your ad creative. 

Have multiple creatives ready to go and test them all before increasing your ad spend.

The truth is not all campaigns can scale or scale well. 

Many don’t maintain good Return on Ad Spend (ROAS) once they grow. 

There are a number of factors at play here, one of which is the size of the market itself. Another are the costs or EPC. 

Ad costs often increase as you scale and conversion rates typically slide down a bit. 

These are only a few factors that most supplement businesses are not prepared for when they scale their supplement offer.

Discover the 3 funnels that can help your health supplement business succeed.