Your sales copy or messaging affects your conversion rates, that’s why copy tests are one of the first tests any one does, but what works and what doesn’t? This is where a solid process for analysis and experience come in. It’s more important to answer the “Why” than the “What”
Why this happened vs. what happened an increase or a decrease?
Every marketer out there is trying to answer the question, What can you change about your sales messaging to increase your conversion rates?
This great Infographic from ZippyCart begins to answer what works, but of course you’ll need to test this, don’t assume. You know what they say about assuming and you never know what works for you and your audience until you test.
