Having a good test hypothesis that leads to insight is vital to any successful split test.
But how do you know if you have a “good” one?
Here are some questions to ask yourself before launching any A/B test…
___ What financial impact will this test have on the business? (If the answer is you can’t tell then it’s probably not a good idea to test.)
___ How will you measure the results? (if the answer is I don’t know, do some more research)
___ Is there any evidence to support this test idea? (If not choose another thing to test)
