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Is Your Supplement Product Sales Page Better Than This One?

Perfect Origins, a natural supplement online retailer, has some really good things going for their supplement sales page.

There’s a lot to learn here but…

There is always more to improve and A/B test…

In fact there are a few things in this example that are not so great and can be easily improved to get more sales.

Let’s breakdown this page one element at a time…

By Bobby Hewitt

Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We’ve helped health clients profitably scale using our four framework growth model validated through A/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to “Google Analytics Breakthrough: From Zero to Business Impact, published by Wiley.

3 comments

  1. In fact there are a few things in this example that are not so great and can be easily improved to get more sales.

  2. Bobby… Great points! (But the “doctorstrusted.org” endorsement does not have much weight since they closed down under suspicion of being a fraud.)

    I see too many supplement web sites that fall into all the traps you list – sometimes I think they were created by one person or team and sold in bulk to the companies.

    I’ve written for supplements for 20 years now – started in the direct mail world – and I hate 90% of the junk I see for this market. it’s too bad so few of these companies can put themselves in the shoes of their prospects/customers, instead of following the herd and trying to get one big sale…

    IMHO.

    Peter T. Britton
    The Write Answers

  3. You’re correct Peter the Doctor Trusted endorsement is no longer operating but other ones have popped up and the fundamental concept is still a good one even though poorly executed.

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