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Nothing Speaks the Truth Like Raw Data, But You Better be Careful

It’s very easy to get caught up in just the numbers, especially with web analytics and conversion rate optimization, but be careful. Always think about what people are doing on your website or landing page rather than about just the data alone. Don’t get me wrong, data is great and necessary, but if it doesn’t relate to how you are conducting business with people, you need to rethink how you are analyzing it and think from the perspective of your visitor and try again.

Image Credit From Avlxyz on Flickr / Creative Commons 2.0

By Bobby Hewitt

Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We’ve helped health clients profitably scale using our four framework growth model validated through A/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to “Google Analytics Breakthrough: From Zero to Business Impact, published by Wiley.

5 comments

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