QUIZ FUNNEL: 4 Different Types of Health Supplement Quizzes

A quiz funnel has several benefits for a health supplement company.

One of which is that, it brings in a high number of new blood into your email list to nurture them. 

Typically at a cost of one dollar or less per lead. 

On the consumer side, most people like to take quizzes, because they’re pretty engaging and fun.

For the marketer, a quiz funnel gives you more information about your potential customer. 

When done right it can also prime the visitor for a sale by building trust and momentum towards your product.

Most quiz funnels out there however, are simply for lead generation.

This is great but a lead generation funnel has a different set of economics, than a cold traffic sales funnel. 

If your business can afford to pay for leads and wait for the sale then lead generating quiz funnels could be great for you.

If you’re more like our typical direct response dietary supplement clients, you’ll want to go right for the sale immediately after the quiz. And in fact design the quiz to get you a sale as well as a lead.

This type of quiz funnel approach is very different than one that’s main goal is to just capture a lead. Like you might see on sites like BuzzFeed.

Quiz funnels in which sales are the primary goal are nuanced. And for a health supplement quiz funnel, there are even more nuances involved.  

One of the differences comes in the hook.

A hook is what grabs the visitors attention. 

The visitors attention then quickly turns into the reason why they want to take the quiz in the first place.

What’s the value?

The quiz funnel hook has to provide some value to the quiz taker. 

For a health supplement quiz funnel, the value needs to go beyond the offer or product that’s available for sale after the quiz. 

If not the visitor will not only feel let down, but the chances of them buying dramatically go down. 

In previous articles, we’ve talked a lot about the marketplace sophistication level before in other articles, because it’s a core principle that applies to every funnel. 

Now let’s look at it, as it relates to a quiz funnel and the uniqueness factor of the hook. 

What kind of buyer are you targeting?

Are you trying to get prospects that are new to the topic or more sophisticated buyers that know more about a health problem they are looking to solve?

This matters because the answer to that question effects the uniqueness factor you need for a successful quiz.

If your target audience has a HIGHER level of marketplace sophistication then… 

The quiz uniqueness does not need to be very high at all. It does not need a big idea and can be straight forward as in quiz type three and four below.

On the other hand if your target audience has a LOWER level of marketplace sophistication then…

Your quiz, really needs a big idea wrapped around your unique hook.

Even the questions you ask for this type of target market may be different.

In either case uniqueness can be expressed as the promise of the offer.

What’s the promise of the offer?

Remember the offer of a quiz funnel is not the product but rather the reason to take the quiz in the first place.

The actual product offer comes second only after the visitor has invested time in taking the quiz. (Once momentum is built up.)

That’s a much different proposition than… take this quiz to find out what you should buy from me. That’s a product selector quiz, (type 4) below. 

Let’s now take a look at the four types of quiz funnels that work well for health supplements.

QUIZ FUNNEL TYPE 1: What’s Your Type?

The first quiz type is very simple. 

The uniqueness and hook is built into the payoff of taking the quiz.

The implied promise is to solve the problem based on your specific type.

Your “type” is then used as the unique reason why the solution will work for you, when all the others haven’t. Because none of them addressed your type before. 

This gives the impression that the solution is unique to you, when in many cases the product is the same no matter what your type.

The different types or results of the quiz are used in the lead copy to explain the problem and frame the solution.

Here are a few examples:

What’s Your… 

Weight Loss Type?

Metabolic Type?

Hormone Type?

QUIZ FUNNEL TYPE 2: What’s Your Score?

This variation of the quiz funnel, is more of a knowledge based series of questions, that then simply gives you a score.

It basically tells you how much you know about a specific health concern.

The answers to the questions are then used as points in the sales copy to come in on to amplify the problem and then transition to a solution. 

This type of quiz funnel is best for those that are ultra concerned about compliance. Since there is no implied connection or diagnostic between the health condition and the recommended solution. i.e. your dietary supplement product. 

Here are a few examples:

Nearly 24 million Americans have diabetes. Test your knowledge on managing, and even preventing, the condition.

Can crossing your legs causes spider veins? Does eating chocolate help rid breakouts? Bust these beauty myths by taking this quiz.

Not all carbohydrates are created equal. See how well you know which carbs are healthy and which ones aren’t.

Hearing loss can happen at any age but it can be prevented. Test your smarts about how to save your hearing.

QUIZ FUNNEL TYPE 3: The Custom Plan

This type of quiz funnel again has the unique value baked into it like the first. 

The promise of a “plan” that is is specific to you, is the missing piece to get you to your solution or desired state.

It asks basic overall lifestyle questions, your goals and other questions specific to the solution or plan. 

For example, a Keto plan would ask different questions compared to a skin care plan.

Your custom plan sets up the quiz taker for the sale since the natural next step is… Here’s your plan, and there are some key pieces you’ll need to buy to achieve it.

Some examples include:

Get your personalized 28-day Keto diet

Find the right vitamins, personalized just for you

QUIZ FUNNEL TYPE 4: Product Selector 

This type of quiz funnel is about finding the product that’s right for you.

The major difference between this type and the previous one, is the reason for taking the quiz.

The there is no hook needed here, since the quiz taker is trying to find which product to buy. 

Where as in the other quiz types the reason why you’re taking it is a step or two removed from the product. 

The quiz taker gets some other inherent value from taking the quiz. i.e. a customized plan, knowing their metabolic type, a nutrition score, etc. Then the results transition into selling a product.

A product selector quiz funnel is more like a sales associate, guiding the prospect to the right product for them. 

This quiz type captures intent vs. interest.

These quiz funnels examples would be more like this…

Need Help? Click Here to find the right supplements for your pet.

By answering a few simple questions, we will help you choose the best heart health supplements that are right for you.

So many supplements … it’s easy to get confused. No worries — your Foundation Guide will help you choose the best products that are right for you.

Which quiz funnel type fits your desired target market?

Quiz funnels are a great marketing tactic to get a ton of low cost leads. 

And if done right then can pre-frame the prospect in a way that they are more likely to trust and buy from you. 

In this article we looked at several different types of quiz funnels that work specifically for health products. 

Use the different quiz funnel types above to see where your marketing strategy would fit the best.

In the next article we’ll take a deeper look at actual health supplement quiz funnels.

Discover the 3 funnels that can help your health supplement business succeed.