Selling Health Supplements in a COVID-19 World

The world has changed overnight.

Just about every country in the world is on lock-down, with all non-essential businesses closed and people staying at home for 3+ weeks now. (and longer outside of the U.S.)

Everyone is uncertain and full of fear.

It’s a very sensitive time for everyone and many people are advising that now is not a time to sell and market.

Some people see selling in a time of crisis as insensitive.

If you’ve read my blog before you’ll know I often have a contrarian point of view and this situation is no exception.

Many businesses cannot afford to not sell, ever.

Small to medium sized businesses often live and die on cashflow. If the selling stops, the business stops. Many businesses have stopped. They have been forced to closed front he government. And many businesses will close shop permanently because of this.

Those with deep pockets might weather this storm. And those that can and do continue to sell during this time of crisis have a chance at surviving it.

If there was ever a time to sell, it’s now.

Especially if you’re selling health supplements online.

Tapping into the mind of the prospect is selling 101.

Health has suddenly become top priority for many people stuck at home. Exercise equipment is sold-out in many places. As well as some health supplements that help to support the immune system.

Now is the time to sell for so many reasons.

Not just survival.

If you’re selling a product that can help someone, especially in this situation then it’s your responsibility to sell.

Sell ethically, with empathy and help.

~ Stay Healthy.

For more on the my thoughts on the coronavirus and the health supplement industry be sure to listen to these two podcast episodes.

COVID-19 Coronavirus Impact On The Health Supplement Industry

This episode looks at the impact of the Coronavirus on the dietary health supplement industry going forward.

And in the episode…

How Health Marketers Should Approach The Coronavirus Situation

I discuss how health marketers should be approaching the Coronavirus situation proactively.

You can also subscribe and listen to more episodes of my podcast Health Supplement Business Mastery on iTunes but it’s also available on Spotify as well as Stitcher, iHeart Radio , Google Podcast, Tunein +Alexa, and more

If you’re a health e-commerce and direct response dietary supplement marketer and you want to know what’s working with conversion rate optimization split tests, funnels, up-sells, and direct response copywriting so you can maximize profitability and scale your supplement business. Then this podcast is for you.