Amazon Will Kill Your Health Supplement Business

When it comes to selling natural health supplements online, TRUST has never been more at the forefront of the purchasing decision.

Many direct-to-consumer health supplement companies are fast tracking the building of trust and jumping straight to the sale by selling and distributing their health supplements on Amazon.

Consumers built in trust of the Amazon brand short circuits the trust factor, resulting in a sale of their product on Amazon, but at the same time the health supplement brand has lost that customer. In most cases they lost them as a future customer forever.

The direct response marketers have always know that to make a business grow and scale, you need to own the customer. Because without direct access and a trusting relationship with that customer, you don’t have a backend and you can’t sell to that customer over and over again. Plus without ownership of that customer base you’ll never be able to build that asset to a point where you can sell your supplement business.

If those aren’t enough reasons to not focus all of your energy on Amazon or come to the conclusion that…

Amazon Is A Bad Business Model For Health Supplements…

Then keep reading…

True Amazon is a trust shortcut for many of the health supplement companies that we help scale and optimize sales for.

Many of which have their products there simply as a form of reassurance. And yes there are tactics you, as a health supplement marketer, can do to get an Amazon sale and own the customer. Like offering discount coupons and free bottles after the sale, just to name a few. It’s just simply more profitable and less effort to get a customer direct rather than go through Amazon.

And for small health supplement players, just starting out, Amazon is a great way to test the market, but this next little nugget is sure to get you thinking differently about how to do that.

The Dirty Little Secret About Amazon

What no one tells you, and what’s actually happening is this…

Amazon is the second biggest search engine. Only it’s more powerful than Google because the searches on Amazon are done by buyers not tire kickers like on Google or Bing.

Someone searching on Amazon has the intent to buy, which is why they are there, and why Amazon converts buyers so well.

And Amazon lets sellers easily put your own brand and product online to sell directly from their distribution warehouse. In fact many people are doing just that with natural health supplements and other health products.

So while many sellers are offering the same types of products, Amazon is collecting ALL of the buying data, including what sells well and what does not. In addition the seller always has to spend money on Amazon pay per click ads to get the sales machine going, often at a loss for some time before building momentum and reviews to drive more sales and thus more data for Amazon.

So after Amazon learns what sells and what there’s a market for they literally go into competition against you with their own brand.

Amazon is now in the health supplement business with their own brand “Amazon Elements”. And they have the unfair advantage because, no only do they NOT need to pay for their own Amazon ad impressions. But they also can position their sales page infinitely better than anything you can because they own the keys to the kingdom.

In fact, they are doing a better job at it. Better than they allow you to do, with their product detail page listing, even at premium seller standards.

Just take a look below at how they are showing the certificate of analysis on their supplements. Which shows the potency, purity testing and integrity of their supplements.

Here is their Turmeric supplement sales page below.

Even if you’re selling your own supplement products on Amazon you’ll never own the direct relationship with the customer.

Sure there are some black hat ways to get the email addresses of your Amazon buyers. Or you could give away most of your profit to your customers with coupons in exchange for their emails.

But once they buy on Amazon will they really ever come back to your store to buy, when you don’t have prime or top of mind positioning?

Sure, you’ll rank higher in a store that’s not yours, but you’ll never own the land in which you’re selling from in a time when owning the platform has never been easier.

The choice is yours.

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There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire…

The problem is most dietary supplement companies only have one funnel. Through our work in the online health space, we’ve had the opportunity to observe hundreds of health businesses. What we’ve uncovered are the three critical funnels that each work together that make the difference between the average supplement company just selling on Amazon and a multi-million dollar health empire and compiled our findings in the book below. Click here to get the ebook delivered right to your email for FREE.