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Tag: conversion rate optimization

FREE Health Profit Growth Training + Mindmap

On March Thursday, March 17th at 2PM eastern standard time, I’ll be conducting a live one hour webinar on how to: Uncover Hidden Profits In Your Health Business By Pulling These 2 Levers (Even If You’ve Gotten Zero Traction) You’ll learn Health Profit Growth Training + you’ll get a FREE Mindmap. If you claim your spot early, you… Continue reading FREE Health Profit Growth Training + Mindmap

Conversion Rate Optimization 
For Health Marketing Is Broken

Everyone is doing conversion rate optimization (CRO) for health products and natural supplements wrong. Without addressing the issues of trust and belief you’re going to get zero traction.

People don’t buy health products the same way they buy other products. So the standard marketing and CRO best practices won’t work to amplify your business.

The State Of Conversion Optimization (CRO) – 2015 Edition

1. Conversion rate optimization, (CRO) is hard work The role of an optimizer is a combination of a lot of disciplines all rolled into one. Data scientist Psychology expert Online Marketer Web Designer User Experience Designer (UX)   This makes finding a good conversion rate specialist difficult because they need to understand motivation and buying… Continue reading The State Of Conversion Optimization (CRO) – 2015 Edition

Conversion Optimization Hypothesis Checklist

Having a good test hypothesis that leads to insight is vital to any successful split test. But how do you know if you have a “good” one? Here are some questions to ask yourself before launching any A/B test… ___  What financial impact will this test have on the business? (If the answer is you… Continue reading Conversion Optimization Hypothesis Checklist

Start Every A/B Test With Your Ears

“We have two ears and one mouth so that we can listen twice as much as we speak.” ~ Epictetus Sadly we often jump to “speaking” by rushing straight to brainstorming ideas to test. Instead, we need to learn to listen first to what people say. Then listen further to what people do. Before putting… Continue reading Start Every A/B Test With Your Ears

A different approach to conversion rate optimization

“If you left a hundred monkeys in front of a hundred typewriters for a hundred years eventually you’d manage to get a Shakespearean sonnet.” ~ Thomas Henry Huxley Conversion Rate Optimization (CRO) for most marketers is like setting up a hundred monkeys in front of a hundred typewriters. Eventually if you tested enough combinations you’ll… Continue reading A different approach to conversion rate optimization

6 Principles of Persuasive Online Selling

One of the best books on persuasion and marketing I’ve read was Robert Cialdini’s, Influence. Here are Cialdini’s 6 Principles of Persuasion and how to apply them to increase your sales online: 1. Reciprocation Give something first: give information, give free samples, give a positive experience to people and they will want to give you something… Continue reading 6 Principles of Persuasive Online Selling

There’s a Lot More To Successful A/B Testing…

Than just having a valid wining treatment. A lift is always good but a lift without a learning is like a story without a moral, it’s nice but… You can’t use a test without a learning as a guide to be a better marketer or build a better company. Marketing optimization that increase your revenue… Continue reading There’s a Lot More To Successful A/B Testing…

Proving Your Gut Wrong

Every week, Which Test Won, posts an A/B test and you can vote on which treatment page you think won, before seeing the actual results. It’s a great exercise to “test” your optimization intuition. If you get enough wrong, you’ll strengthen your failure muscle. Do this often enough and you’ll soon realize that your gut… Continue reading Proving Your Gut Wrong