Marketing and Advertising Dietary Supplements
Marketing consulting for dietary supplements
Everyone is doing conversion rate optimization (CRO) for health products and natural supplements wrong. Without addressing the issues of trust and belief you’re going to get zero traction.
People don’t buy health products the same way they buy other products. So the standard marketing and CRO best practices won’t work to amplify your business.
If test ideas were democratized across everyone in the company that could open up even more hypothesis that we as optimization and marketing professionals are not seeing or inspire us to tweak and morph those sneezes into something more, something better perhaps. But surely in new directions we had not considered before the release of ideas.
Each segment responds differently to marketing messages, offers, calls to action, etc. The ideal thing to do would be to first identify which segments to target by looking at your sales and CRM data.
There’s a lot more to success than just simply testing what works and what doesn’t. Seth Godin’s blog about A Culture of Testing is a great example of this that uses Netflix as an example.
The main take away from the keynote was that the top converting companies are not doing anything remarkably different from mid level converting competitors, there is no special ingredient. But rather many spices combined and cooked to perfection to get results that are bigger than any one part alone.
The best way to use this online is to align the social proof action you want your prospect to take with the action of what others have taken before him. In this way previous online visitors are influencing new prospects.
Not all conversion rate marketing tests will be winners. Some testing failures are to be expected in order to maximize your returns.
To increase your website conversion rates sometimes approaching the problem backwards can reveal remarkable opportunities for improvement.
Where should online marketers start? Page views, unique visitors, leads, top exit pages, etc. It can all be overwhelming and daunting just to stay on top of and report much less use all of that information to improve your marketing results and be the superstar of the next management meeting.
Social media is all the rage these days and social customer relations management is slowly breaking new ground online, I’m not quite sure Social Media will be our holy grail for a one ring to rule them all kind of CRM marketing utopia world.
