“Do long form sales pages really work?” The clients question hung there daring me to answer. “It’s way too long. No one will read that much”, he said. He couldn’t have been more wrong. To the untrained direct response marketer, these lengthy sales pages do seem ridiculously long, ugly and cheesy. But direct response marketers… Continue reading Long Form Sales Page Secrets That Only The Top Direct Response Designers Know (And How You Can Use Them To Sell More Online)
Category: Landing Page Optimization
Who Deserves Your Conversion Rate Optimization Budget?
Each segment responds differently to marketing messages, offers, calls to action, etc. The ideal thing to do would be to first identify which segments to target by looking at your sales and CRM data.
There’s More to Success Than Just A/B Testing
There’s a lot more to success than just simply testing what works and what doesn’t. Seth Godin’s blog about A Culture of Testing is a great example of this that uses Netflix as an example.
Conversion Rate Optimization Fail
Not all conversion rate marketing tests will be winners. Some testing failures are to be expected in order to maximize your returns.
Think Backwards to Increase Your Conversion Rates
To increase your website conversion rates sometimes approaching the problem backwards can reveal remarkable opportunities for improvement.
How Do You Know if Your Website is Maximizing Conversions?
Where should online marketers start? Page views, unique visitors, leads, top exit pages, etc. It can all be overwhelming and daunting just to stay on top of and report much less use all of that information to improve your marketing results and be the superstar of the next management meeting.
A/B Test of the Week Analysis
Usually social proof converts more however in this case it’s clearly not the best. However to be effective social proof needs to be as close to your personal group of peers as possible.
The 5 Most Important Factors for Online Conversion
Converting online visitors into customers is the key to a successful profitable business. It doesn’t matter how much website traffic your getting to your site or how little traffic…
A/B And Multivariate Testing In Plain English
When in comes to conversion rate optimization there is no failure only feedback. Testing is the key to getting to what works best…
What’s the Best Use of Your Marketing Budget in a Down Economy
Is your marketing budget shrinking or limited? Traditionally a downturn in the economy means your marketing budget is going to be one of the first things to get cut. Maybe yours has already been slashed.