Econsultancy has just released their first ever User Experience Report and it’s filled with insight. The survey, was conducted in November and December 2012, and looks at the approaches, benefits, budgets and opinions of those involved in user experience (UX) today, with a particular focus on user experience testing. 93% of those surveyed, believe that ‘optimizing… Continue reading User Experience And Conversion Optimization
Tag: conversion rate optimization
Telling The Conversion Rate Optimization Story
Stories are How You Move Mountains People love to listen to stories. It’s within our DNA and goes back to our cave man ancestors around the camp fire right along with cave drawings that told stories of great hunts. Great stories stick with us, they get passed down to each generation and become myths that… Continue reading Telling The Conversion Rate Optimization Story
Conversion Rate Optimization Links Worth Checking Out #8
My humble contribution to the list of conversion rate optimization links that caught my attention this week, all have to do with copywriting.
Please Don’t Test This
The title of this post was not meant to be one of those headlines to grab you and get you to read. Although it might have done just that. The truth is I really don’t want you to test this. In the screen shots above, the SAP online store is testing the color of the… Continue reading Please Don’t Test This
Conversion Rate Optimization
There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire… The problem is most dietary supplement companies only have one funnel. Through our work in the online health space, we’ve had the opportunity to observe hundreds of health businesses. What we’ve uncovered are the three critical funnels that each work together… Continue reading Conversion Rate Optimization
Why I Do Conversion Rate Optimization
What makes us who we are and do the things we do? Grab a cup of Tea and let’s discuss. That’s a question I think a lot about, being a conversion optimization specialist it’s my job. If I can better understand what makes people tick, by understanding what makes me tick, then I can find… Continue reading Why I Do Conversion Rate Optimization
Friday’s Conversion Goodness
Here’s this Fridays set of conversion optimization links to keep you thinking over the weekend. Let these links inspire you and give them time to gel over the weekend into something that will be actionable come Monday morning. Enjoy… Feature Rich Modern Shopping Carts Which e-commerce merchants have achieved a”level of excellence” in e-commerce –… Continue reading Friday’s Conversion Goodness
Don’t Miss Out On Increasing Your Online Sales
Got a product or service to sell? One way to increase your online sales is to design a feeling of missing out into your sales process. Traditionally this has been used by direct marketers through the principle of scarcity but let’s take a look at it from another angle. “The competent advertising man must understand… Continue reading Don’t Miss Out On Increasing Your Online Sales
Is Conversion Optimization Behavior Contagious?
If test ideas were democratized across everyone in the company that could open up even more hypothesis that we as optimization and marketing professionals are not seeing or inspire us to tweak and morph those sneezes into something more, something better perhaps. But surely in new directions we had not considered before the release of ideas.
The Perfect Online Sales Flow
In this post I’ve outlined a sales flow that you can use to increase your online sales right away. It’s yours for the taking to do with as you wish. Add onto it, expand it or contract it based on your resources and capability. It’s a very flexible flow.