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User Experience And Conversion Optimization

Econsultancy has just released their first ever User Experience Report and it’s filled with insight. The survey, was conducted in November and December 2012, and looks at the approaches, benefits, budgets and opinions of those involved in user experience (UX) today, with a particular focus on user experience testing. 93% of those surveyed, believe that ‘optimizing… Continue reading User Experience And Conversion Optimization

Telling The Conversion Rate Optimization Story

Stories are How You Move Mountains People love to listen to stories. It’s within our DNA and goes back to our cave man ancestors around the camp fire right along with cave drawings that told stories of great hunts. Great stories stick with us, they get passed down to each generation and become myths that… Continue reading Telling The Conversion Rate Optimization Story

Conversion Rate Optimization

There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire… The problem is most dietary supplement companies only have one funnel. Through our work in the online health space, we’ve had the opportunity to observe hundreds of health businesses. What we’ve uncovered are the three critical funnels that each work together… Continue reading Conversion Rate Optimization

Friday’s Conversion Goodness

Here’s this Fridays set of conversion optimization links to keep you thinking over the weekend. Let these links inspire you and give them time to gel over the weekend into something that will be actionable come Monday morning. Enjoy… Feature Rich Modern Shopping Carts Which e-commerce merchants have achieved a”level of excellence” in e-commerce –… Continue reading Friday’s Conversion Goodness

Don’t Miss Out On Increasing Your Online Sales

Got a product or service to sell? One way to increase your online sales is to design a feeling of missing out into your sales process. Traditionally this has been used by direct marketers through the principle of scarcity but let’s take a look at it from another angle. “The competent advertising man must understand… Continue reading Don’t Miss Out On Increasing Your Online Sales

Is Conversion Optimization Behavior Contagious?

If test ideas were democratized across everyone in the company that could open up even more hypothesis that we as optimization and marketing professionals are not seeing or inspire us to tweak and morph those sneezes into something more, something better perhaps. But surely in new directions we had not considered before the release of ideas.