fbpx

Tag: Health Marketing

What The Top Direct Response Health And Wellness Marketers Know About Tapping Into Marketplace Awareness

Most health and wellness direct response companies approach the market by trying to find the “killer” hook. Usually by copy existing hooks in their niche, or one-upping a competitors hook, or simply by creating a bigger promise.

Sometimes this works, if the conditions are right. But in most cases it turns out to be the same headline, with just a different product. Even when this works, it doesn’t last and the market quickly catches on. Leaving the marketer to follow the same pattern, making even bigger promises or scraping to find other competitors to copy.

Tap Into The Power Of Belief To Sell Any Health Product

It doesn’t matter what specific health product you’re selling. It could be an weight loss information product or a knee brace.

But for simplicity sake, let’s use a health supplement as an example.

If you don’t believe that a bottle of Glucosamine is actually helping your joints then… would you keep taking it?

Unlocking The Mind Of The Health Supplement Buyer

In a hyper connected health consumer world there is pressure from both outside and inside your organization to make things better. The forces on the inside are constantly pushing to improve. Your customers on the outside are implicitly demanding and expecting that things just work better for them when buying from you and post purchase experience.

A/B Testing Trust And Belief On Your Natural Health eCommerce Website

Conversion rate optimization moves beyond opinion and tests what works and what doesn’t in real time to boost your sales.

Sadly, most marketers don’t ever test and don’t know how much untapped money they are leaving on the table.

But, natural health and supplement eCommerce businesses know that A/B testing is one of the most powerful levers they can use to grow revenue and average order value, but very few optimization practitioners actually test the two factors that people use to make a purchase decision for a health product. It doesn’t matter if it’s a bottle of supplements, a digital health ebook or a piece of equipment, when it comes to health people buy health differently than they buy other products.