5 Key Lessons on Innovation and Growth in the Health, Wellness and Fitness Market From One of Inc. 5,000 Fastest Growing Companies – Onnit Labs
Tag: Health Marketing
Expressing The Value Of an Offer For Maximum Sales Online
A health buyer is very different from other types of buyers online. For one the amount of trust they need to buy from you is much higher than other types of products.
Why Can’t You Buy Without A Hit Of Dopamine?
The great direct marketing copywriters like Gary Halbert, Claud Hopkins, Eugene Schwartz, and many others have known this secret for years. And have combined the story structure with an appeal to emotion.
Sell More Health Products Online Through The Power Of Belief
In order to develop truly compelling long form sales letters and VSLs (video sales letters) that get an audience to sit up, take out their wallets and buy, you have to deeply understand their beliefs.
The Shocking Truth About Getting Customers To Come Back
Non-buyers need more nurturing and trust building relationship emails with you before they are ready to buy, so you better have some trust building emails for them and not all sell, sell, sell emails right up front.
Every Health Supplement Business Needs Just Three Funnels To Build A Multi-Million Dollar Company – Part 1
The 3 Funnels A Health Supplement Business Needs To CRUSH IT
The one and only funnel, most businesses focus on is the sales funnel…
Tap Into The Power Of Belief To Sell Any Health Product
It doesn’t matter what specific health product you’re selling. It could be an weight loss information product or a knee brace.
But for simplicity sake, let’s use a health supplement as an example.
If you don’t believe that a bottle of Glucosamine is actually helping your joints then… would you keep taking it?
Unlocking The Mind Of The Health Supplement Buyer
In a hyper connected health consumer world there is pressure from both outside and inside your organization to make things better. The forces on the inside are constantly pushing to improve. Your customers on the outside are implicitly demanding and expecting that things just work better for them when buying from you and post purchase experience.
A/B Testing Trust And Belief On Your Natural Health eCommerce Website
Conversion rate optimization moves beyond opinion and tests what works and what doesn’t in real time to boost your sales.
Sadly, most marketers don’t ever test and don’t know how much untapped money they are leaving on the table.
But, natural health and supplement eCommerce businesses know that A/B testing is one of the most powerful levers they can use to grow revenue and average order value, but very few optimization practitioners actually test the two factors that people use to make a purchase decision for a health product. It doesn’t matter if it’s a bottle of supplements, a digital health ebook or a piece of equipment, when it comes to health people buy health differently than they buy other products.
3 Pillars Of Belief – For Health Businesses
Beliefs determine how you feel, what you think and the goals you pursue and even how you buy.
But belief in particular, presents a unique kind of problem, if you’re selling health products.
WARNING: Affiliate Marketing Can Be A Spiral Pit Of Death For Health And Fitness Companies
Are affiliates a viable growth model for health and fitness companies?
It seems like the health and fitness industry, especially the weight loss industry is littered with affiliate offers. Just go to Click Bank or one of the many other affiliate networks and you’ll see there is no end to the number of offers listed.
The reality is that only a handful of these offers on Click Bank and others are really crushing it. All the others are performing lukewarm at best and often times worse. You can easily sort by gravity score to see what’s converting.
This is great for the big boys who dominate the affiliate networks, but what about everyone else?