A health buyer is very different from other types of buyers online. For one the amount of trust they need to buy from you is much higher than other types of products.
Tag: conversion rate marketing
What is the Most Powerful Way to Influence People to Buy From You?
All the conversion rate marketing tactics converge to one strategy of influence…
Design Your Website With Marketing Psychology
The principle of social proof is activated by similarity: it operates most effectively when we are observing the behavior of people just like us. This explains why testimonials by “ordinary” people online are so powerful vs. the paragraph of marketing about the product written by the company.
Mass Media Conversion Rate Marketing
Classic attention model still belongs to reach (mass media) but what happens as all data becomes connected?
The Best Call to Action for Website Conversion Rates
Time and time again marketers and designers default to using the word “Submit” for buttons. Perhaps because that’s the default when creating an HTML…
Do You Want to Increase Your Sales and Marketing Conversion Rates?
When optimizing your website or landing page for conversion, the most important thing is not on the page itself. The most important thing you can do to increase your website conversion rates…
Information Foraging Theory
The quicker a prospect moves to the target information, the more likely they are to buy from you. The weaker the scent is along the trail from search to site, to page to page the more likely the visitor will give up and go back out to the hub to find a new spoke.
Using Video To Increase Website Conversion Rate
Lately i’m seeing a lot of landing pages and squeeze pages using video to convert prospects to customers but the interesting part is not simply the use of video but rather how the non video part of the page is being used.
Reduce Your Friction to Convert More Prospects
ny time a conversion action is the goal of a website, landing page or squeeze page it’s a balance between how much friction there is on a page and the motivation of the visitor.
Do Explicit Instructions Increase Conversion Rates?
When thinking about conversion rate optimization, it’s best to think in simple terms. People need to know what to do