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The Perfect Online Sales Flow

When it comes to increasing your online sales we often focus on just increasing conversion rates of each individual sales page but we often overlook how we can optimize the sales flow itself.

If we think of optimizing for the sale as a whole we need to step back and look at the flow. Where do the customers go after they buy and is there opportunity to increase the average order size  by adding supportive sales to your sales funnel or flow?

In this post I’ve outlined a sales flow that you can use to increase your online sales right away. It’s yours for the taking to do with as you wish. Add onto it, expand it or contract it based on your resources and capability. It’s a very flexible flow.

So here it is:

It’s built as a chain. Linking to different options based on your customers decision. If they buy your main product on the sales page they are taken to an up sell page for an offer. All the up sells in this flow are meant to be additive, that is they add value to the sale or each previous step, with each decision resulting in a soft offer for a free trial.

Free trials may not always be possible for every product but this flow is flexible enough for you to take away what you need and adapt it to your unique situation.

 

There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire…

The problem is most dietary supplement companies only have one funnel. Through our work in the online health space, we’ve had the opportunity to observe hundreds of health businesses. What we’ve uncovered are the three critical funnels that each work together that make the difference between the average supplement company just selling on Amazon and a multi-million dollar health empire and compiled our findings in the book below. Click here to get the ebook delivered right to your email for FREE.

Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire

By Bobby Hewitt

Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We’ve helped health clients profitably scale using our four framework growth model validated through A/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to “Google Analytics Breakthrough: From Zero to Business Impact, published by Wiley.

3 comments

  1. Great sales flow. For a small business, it’d be tough to implement if you have an out-of-the-box ecomm solution because they don’t focus too much on up-sells.

    With that being said, I think it’s more applicable to a long-copy landing page if the user is still not convinced to buy your product or service.

  2. Very good points Michael, this flow is best suited for visitors who are not fully convinced to buy your product or service or where the motivation is low.

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