The role of marketing is in a transitionary period, shifting from mostly promotion to thinking more like a developer.
Marketing is moving from a vertical to a horizontal within smart organizations and conversion rate optimization is only one responsibility the marketing department of the future will have to incorporate.
The new marketing mind-set must frame questions develop hypothesis and then create experiments to gain knowledge and understanding.
But, extracting actionable insights from data and using information to make better decisions requires a different mind-set.
In this new marketing world a few things will need to change:
- We will need to extract meaning and value from information.
- We wil need to re-frame business problems.
- We will need to empathize with prospects and customers to perceive their problems on their level.
- We wil need to focus on learning and strive to understand the cause and effect.
- We wil focus more on solving problems than launching projects.
Are you prepared for what lies ahead?
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