To Improve Conversion Rate Optimization You Need The Right Feedback

There’s an old saying – You have two ears and one mouth so you should listen twice as much as you talk.  This is true in all aspects of life, relationships, business and conversion rate optimization. 

You Can Only Increase Conversion Rates With Feedback

We all know how important feedback is for improvement and we usually ask everyone we know what they think.

Why not, we’re just looking for feedback right?  

Everyone has an opinion and are happy to help us out by telling us what they think, sometimes even if we didn’t ask them.

The problem is none of their opinions matter.

The only opinion of people that really matter are those who pay you money. Your online visitors who have put down their hard earned cash to buy a bottle of your dietary supplement.

Why?

You see buyers are very different from your friend or spouse. 

Buyers are who you’re trying to convert into a sale.

That sale is the only feedback that matters.

Because sales are the life blood of your supplement business. Not opinions. 

The best and only real way to get feedback that matters is to test different versions with an A/B Test or a Multivariate Test and let your visitors decide with their clicks.

If You Absolutely Must Ask Someone Other Than The Customer Ask This Person

Hey, we’re all human and we can’t wait for test results.

I understand that so I’m going to give you a tip on who’s opinion you can ask right now to get your answer.

But, their opinion is just that an opinion and it’s not as good as conducting a conversion rate split test and improving your bottom line.

But if it’s all you have time for I’d rather steer you in the right direction than have you ask a family member or your boss, who has opinions steeped in personal bias.

Here’s the Tip

The only person you should ask is your customer service rep or community manager.

It’s important that you ask someone who has a direct ear to your customers and are listening to them on a daily basis.

Those are the only people who’s opinion you should at least take with any weight, other than your actual customers that is.

So take a customer service rep or two out to lunch today and do more listening than talking to get insight you can go back to your desk with after lunch and apply to improving your online conversion rates.

Then but together some tests you can conduct with real visitors based on the feedback, you’ll be happy you did and your conversion rates will see a boost.

Customer service reps in a supplement company are different that regular phone reps.

When it comes to selling supplements specifically customer service phone reps are the front-line people closest to the customer.

Supplement customer service people don’t just take orders, because the supplement buyer is different.

 

Discover the 3 funnels that can help your health supplement business succeed.