Creating marketing offers, specifically for cold traffic, is very unique. An offer that works on warm traffic, like your house email list, won’t work the same way on cold traffic. A common way to tell if your offer has any legs at all with cold traffic is to first send the offer to your house… Continue reading Cold Traffic Marketing Offers That Work
Category: Conversion Rate Optimization
Sell More With An Irresistible Offer
It seems like everyone is learning to master website traffic. I’m constantly seeing ads for Master Classes on Traffic for Facebook, Instagram, Pinterest, and a host of other sites. All with the goal to get more eyeballs to your site. Everyone is focused on it, but NO ONE is talking about the Pink Elephant in… Continue reading Sell More With An Irresistible Offer
Selling Health Products With Presell Pages
Selling health products online is a tricky scenario. Mainly because people don’t buy health products the same way they buy other products online. As a health marketer, you have to get over the hurdle of trust and belief. And at the same time position your health products as the solution, offering hope, without making any… Continue reading Selling Health Products With Presell Pages
Back End Sales For Natural Health Product Businesses
Any experienced direct response marketer will tell you… “The money is in the backend.” This is a core principle of Internet Marketing. In fact, the backend is the only way to truly monetize a cold traffic funnel. This simply means you’ll earn the most profit in the backend. But wait… What is The Backend? The… Continue reading Back End Sales For Natural Health Product Businesses
Health Supplement Sales Funnel Front-End Offer Economics That Work
A health supplement sales funnel that works is the key to scaling an online health company. That is, as long as you’re acquiring customers at zero cost. Which is pivotal to making a breakeven on day one sales funnel, with cold traffic, work. Acquiring a new customer with a direct response funnel, allows your ad… Continue reading Health Supplement Sales Funnel Front-End Offer Economics That Work
Increase your natural health and wellness sales online
Increasing health and wellness sales online comes down to tapping into how people buy health products. If you understand this then you can gain an edge online. But first you must understand how people buy health products. After running over 400 split tests for health clients, we’ve learned many things. One of those key learnings is… Continue reading Increase your natural health and wellness sales online
Building a Million Dollar Natural Health Business Online
There are many pieces to get right for a natural health business to be successful selling health products online. One critical piece is the right sales funnel that will allow you to scale. Your natural health business sales funnel will allow you to bring in buyers at zero cost, with cold traffic. The way to you… Continue reading Building a Million Dollar Natural Health Business Online
Removing Risk for a Health Buyer
People who buy health products are one of the most skeptical buyers around. Removing risk from their purchase decision is one way to calm the fear of “will this supplement work for me” and turn it into “let me just try it, what do I have to lose?” One way to remove risk is to… Continue reading Removing Risk for a Health Buyer
How To Create a Supplement Sales Funnel the RIGHT Way The First Time
Tapping into how people buy is the driving force of conversion rate optimization. Yet not all products are purchased the same way. One such example are direct to consumer health related products, such as a natural health supplement, or natural food product, and even medical equipment.
The Pulse Of The Conversion Rate Optimization Industry In 2017
Based on the 2017 CXL Live event and the foresight into all the CXL conferences and other conversion conferences I’ve attended, I’m seeing yet another shift in the maturity of the CRO industry with 4 distinct trends emerging.