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Grow Your Nutritional Health Supplement Revenue

The demand for nutrition and health supplements is at an all-time high. Over the past five years, consumption of supplements among American adults has been increasing steadily and the U.S. The nutraceutical market is projected to reach $75.3 billion dollars by 2017. This means, more choices and more information for consumers to muddle through to… Continue reading Grow Your Nutritional Health Supplement Revenue

WARNING: Affiliate Marketing Can Be A Spiral Pit Of Death For Health And Fitness Companies

Are affiliates a viable growth model for health and fitness companies?

It seems like the health and fitness industry, especially the weight loss industry is littered with affiliate offers. Just go to Click Bank or one of the many other affiliate networks and you’ll see there is no end to the number of offers listed.

The reality is that only a handful of these offers on Click Bank and others are really crushing it. All the others are performing lukewarm at best and often times worse. You can easily sort by gravity score to see what’s converting.

This is great for the big boys who dominate the affiliate networks, but what about everyone else?

Can You Fix Any Health Business If You Just Know This One Little Thing?

Is there just one thing that could get your business to the next level?

There are likely several things that could get traction and scale for any business, but they all stem off of one single thing and that thing is NOT what you may think it is.

It’s not people, processes or capital.

And that one thing is not so much the solution to any business problem, as much as it is getting to that solution.

Maximize Your Nutritional Health Supplement Marketing Budget

Marketing a nutritional supplement product these days requires quite a bit of digital know how and a keen eye on the numbers. The digital “know how” part is a requirement these days. More and more people are turning to the web not only to research their conditions but also to learn about health products and… Continue reading Maximize Your Nutritional Health Supplement Marketing Budget

Why “Modeling” Success Never Works In The Health Market

The idea is a simple one. And we like to think it’s really that easy, they did it and it worked so why wouldn’t it work for us? Seems like it would make sense but when you really think about it it’s obvious as to why it doesn’t work that way. It’s actually detrimental to A/B test what we see in other case studies or hear from fellow marketers.