When people buy a health product like a medical device such as a brace for your knee or a natural health supplement for high blood pressure, or any condition really, what matters more is your prospects belief system.
Category: Conversion Rate Optimization
Email Marketing Secrets of a Nutritional Health Supplement Company
Online sales often correlate with the number of emails sent. Months where email sends are down or unopened are high and sales slump. Which is why email is often the 500 pound gorilla for nutritional health and supplement marketing. With email being such a key component to revenue you’d think more health marketers would spend… Continue reading Email Marketing Secrets of a Nutritional Health Supplement Company
FREE Health Profit Growth Training + Mindmap
On March Thursday, March 17th at 2PM eastern standard time, I’ll be conducting a live one hour webinar on how to: Uncover Hidden Profits In Your Health Business By Pulling These 2 Levers (Even If You’ve Gotten Zero Traction) You’ll learn Health Profit Growth Training + you’ll get a FREE Mindmap. If you claim your spot early, you… Continue reading FREE Health Profit Growth Training + Mindmap
Conversion Rate Optimization For Health Marketing Is Broken
Everyone is doing conversion rate optimization (CRO) for health products and natural supplements wrong. Without addressing the issues of trust and belief you’re going to get zero traction.
People don’t buy health products the same way they buy other products. So the standard marketing and CRO best practices won’t work to amplify your business.
The State Of Conversion Optimization (CRO) – 2015 Edition
1. Conversion rate optimization, (CRO) is hard work The role of an optimizer is a combination of a lot of disciplines all rolled into one. Data scientist Psychology expert Online Marketer Web Designer User Experience Designer (UX) This makes finding a good conversion rate specialist difficult because they need to understand motivation and buying… Continue reading The State Of Conversion Optimization (CRO) – 2015 Edition
All Customers Are Not Created Equal
What Can A Usability Law From The1930’s Teach Us About Conversion Optimization?
Sometimes designing test variations to optimize for conversion can seem like we’re taking shots at a dart board. With some tests we hit the target and get a conversion lift, yet on others we miss the target completely, nowhere near the bulls eye or even close to the target at all. In the 1930‘s, a… Continue reading What Can A Usability Law From The1930’s Teach Us About Conversion Optimization?
Conversion Optimization Hypothesis Checklist
Having a good test hypothesis that leads to insight is vital to any successful split test. But how do you know if you have a “good” one? Here are some questions to ask yourself before launching any A/B test… ___ What financial impact will this test have on the business? (If the answer is you… Continue reading Conversion Optimization Hypothesis Checklist
Start Every A/B Test With Your Ears
“We have two ears and one mouth so that we can listen twice as much as we speak.” ~ Epictetus Sadly we often jump to “speaking” by rushing straight to brainstorming ideas to test. Instead, we need to learn to listen first to what people say. Then listen further to what people do. Before putting… Continue reading Start Every A/B Test With Your Ears
Conversion rate optimization terminology
The difference between a variable, a value and a treatment VARIABLE A variable is a general element that you intend to test.A Headline, An Image, Layout, Etc. VALUE A value is the specific version of the variable that you intend to test. If the variable is the headline then your values would be the different… Continue reading Conversion rate optimization terminology