A cold traffic funnel that you can scale is what every direct response marketer is after. Many spend years never quite cracking the code. Others seem to know some magic trick. From the outside it does seem like magic. But, the honest answer is that it’s a combination of both art and science.
Category: Conversion Rate Optimization
The 5 x 1 Method To Building an Online Direct Response Supplement Company in 2019
What would I do if I were building an online direct response supplement company today? That’s the question a recent client asked me. I often spend time thinking about that question. I would not start a health supplement company, but the industry is very interesting to me. Which is why I’ve niched down my conversion… Continue reading The 5 x 1 Method To Building an Online Direct Response Supplement Company in 2019
2019 State of The Dietary Supplement Industry (How Selling Supplements Online is Changing)
Industry Report: Dietary Supplement Trends for Q1 2019 The global dietary supplement market is predicted to grow in 2019. Typically in the past supplement companies competed on health benefits, product differentiation, category extension and delivery innovation. Which isn’t anything new to those who market supplements. What is new however, is what’s working to sell dietary… Continue reading 2019 State of The Dietary Supplement Industry (How Selling Supplements Online is Changing)
Marketing Vitamins Online
The path to marketing vitamins and building an online dietary supplement company is different for everyone. Some start by selling on Amazon relying on existing buyers in the marketplace. Then support that with an eCommerce Shopify store of their own. Others start with an information product, building an audience before switching to marketing supplements, like… Continue reading Marketing Vitamins Online
Marketing Nutraceuticals Online With The Right Sales Page
Marketing nutraceuticals, functional foods, and other health and wellness products online is a delicate balancing act. Because, traditionally marketers are taught to focus on benefits over features. A feature might be that your probiotic contains certain strains of the Lactobacillus family. But the functional benefit is that it can help you lose weight and belly… Continue reading Marketing Nutraceuticals Online With The Right Sales Page
Customer Retention Marketing For Dietary Supplement Brands
Customer retention marketing is vital to create repeat purchases and increase future purchases. Without it, it’s difficult to keep the customers you’ve already spent money on acquiring. And the online dietary supplement industry is one that is built on continuity and retention. Customers are making multiple purchases over time. Often month after month for the… Continue reading Customer Retention Marketing For Dietary Supplement Brands
Marketing Dietary Supplements to Millennials: The BIGGEST Supplement Generation
Millennials… the generation raised on Flintstones vitamins, who never actually watched the cartoon, are now adults. Are taking more supplements than Generation X and Boomers. According to the Hartman Group’s recent research, 45% of millennials (aged 18, or 20 – 35) take supplements on a regular basis. That’s at least 50 million supplement buyers in… Continue reading Marketing Dietary Supplements to Millennials: The BIGGEST Supplement Generation
Three Ways To Find A Health Niche (and make it BIG)
A health niche is key to success in the direct to consumer online dietary supplement business. It’s the difference between a wildly successful supplement company or another me-too bottle of pills. The online dietary supplement space has matured rapidly over the last 5 years. There are so many options available to consumers today and so… Continue reading Three Ways To Find A Health Niche (and make it BIG)
Marketing Strategy for Dietary Supplements in a Saturated Marketplace
Marketing strategy is the key to successfully marketing a dietary supplement in todays saturated marketplace. The supplement category is entering maturity. As a result dietary supplements are becoming common place. Therefore, differentiation is becoming increasingly difficult. Thousands of dietary supplements, sports nutrition vitamins and other health products are fighting for the same sale. In addition,… Continue reading Marketing Strategy for Dietary Supplements in a Saturated Marketplace
CRO Agency Mistakes In The Health Industry
The Average CRO Agency Misses The Mark In The Health Industry Every conversion rate optimization practitioner and CRO agency approaches optimization the exact same way. All of the different methodologies are basically the same. Remove the friction add urgency, yadda, yadda. What it really comes down to is, they all just test different variations of… Continue reading CRO Agency Mistakes In The Health Industry