Millennials… the generation raised on Flintstones vitamins, who never actually watched the cartoon, are now adults. Are taking more supplements than Generation X and Boomers. According to the Hartman Group’s recent research, 45% of millennials (aged 18, or 20 – 35) take supplements on a regular basis. That’s at least 50 million supplement buyers in… Continue reading Marketing Dietary Supplements to Millennials: The BIGGEST Supplement Generation
Category: Conversion Rate Optimization
Three Ways To Find A Health Niche (and make it BIG)
A health niche is key to success in the direct to consumer online dietary supplement business. It’s the difference between a wildly successful supplement company or another me-too bottle of pills. The online dietary supplement space has matured rapidly over the last 5 years. There are so many options available to consumers today and so… Continue reading Three Ways To Find A Health Niche (and make it BIG)
Marketing Strategy for Dietary Supplements in a Saturated Marketplace
Marketing strategy is the key to successfully marketing a dietary supplement in todays saturated marketplace. The supplement category is entering maturity. As a result dietary supplements are becoming common place. Therefore, differentiation is becoming increasingly difficult. Thousands of dietary supplements, sports nutrition vitamins and other health products are fighting for the same sale. In addition,… Continue reading Marketing Strategy for Dietary Supplements in a Saturated Marketplace
CRO Agency Mistakes In The Health Industry
The Average CRO Agency Misses The Mark In The Health Industry Every conversion rate optimization practitioner and CRO agency approaches optimization the exact same way. All of the different methodologies are basically the same. Remove the friction add urgency, yadda, yadda. What it really comes down to is, they all just test different variations of… Continue reading CRO Agency Mistakes In The Health Industry
Selling To The Most Un-Trusting Market In The World
Creative Thirst has been optimizing websites for over 9 years. We have narrowed our focus on the nutritional supplement vertical for the last 6 years of those years. It’s a marketplace that has obstacles like no other. It’s also a particularly hard crowd to sell to. One of the biggest hurdles for businesses in the… Continue reading Selling To The Most Un-Trusting Market In The World
Funnel Economics 201 (How To Look At Self-Liquidating Funnels)
Building a direct response, self-liquidating funnel seems easy from the outside. Offer a low priced product on the initial sale then make up the loss of revenue with upsells and your back-end offers over time. In fact, many direct response marketers don’t give it a second thought. They simply add products in the funnel upsell… Continue reading Funnel Economics 201 (How To Look At Self-Liquidating Funnels)
Sales Funnel KPI, Key Performance Indicators For Success
What are your sales funnel KPI, key performance indicators? It’s a question every marketer must know, but what is a sales funnel KPI? Put simply, they are metrics that measure the health of a sales funnel in terms of the business bottom line. They answer the question: How much money do you spend on bringing… Continue reading Sales Funnel KPI, Key Performance Indicators For Success
Funnel Economics 101 (What Every Marketer Must Know)
Funnel Economics is vital to online marketing profitability. Once a company has their products and customer support in place, it is ready to scale marketing resources next. The best way to leverage marketing is to bring in new buyers through a front end acquisition funnel. Getting just that one piece right amplifies the business as… Continue reading Funnel Economics 101 (What Every Marketer Must Know)
Long Form Sales Page Secrets That Only The Top Direct Response Designers Know (And How You Can Use Them To Sell More Online)
“Do long form sales pages really work?” The clients question hung there daring me to answer. “It’s way too long. No one will read that much”, he said. He couldn’t have been more wrong. To the untrained direct response marketer, these lengthy sales pages do seem ridiculously long, ugly and cheesy. But direct response marketers… Continue reading Long Form Sales Page Secrets That Only The Top Direct Response Designers Know (And How You Can Use Them To Sell More Online)
10 Reasons Dietary Supplement Companies Fail
Is starting a supplement company a good idea? A successful dietary supplement company is not an easy, long term business to build. Yet long term supplement companies are the most successful. They have more impact in the world than the fly by night bottle pushers without any real uniqueness. And in today’s world, more than… Continue reading 10 Reasons Dietary Supplement Companies Fail
Using A Book To Sell Dietary Supplements
In the direct marketing online space we’ve consistently seen the use of pre-sell pages, and review sites to sell dietary supplements. Although, recently the FDA has been cracking down heavily on review sites. Lately, what we’re seeing more of, in this space, is selling dietary supplements by way of a book. There are three key… Continue reading Using A Book To Sell Dietary Supplements