Your funnel strategy can make or break a direct to consumer supplement business. As the market becomes more and more saturated the Cost Per Acquisition of buying a customer keeps increasing. Get your funnel strategy wrong and it’s going to be very difficult to outbid the competition. Especially for small and mid-size health supplement brands.… Continue reading What Funnel Strategy Is Best For Selling Health Supplements Online?
Category: Health Marketing
The Direct to Consumer Supplement Business Advantage
Direct to consumer supplement businesses bypass retail stores and middlemen like Amazon. They sell directly to consumers online. Allowing the brand to increase margins and control everything. Including the brand experience, the visitor traffic and more importantly all the marketing. Some interesting digitally-native, Direct to consumer supplement brands for dietary supplements that we have our… Continue reading The Direct to Consumer Supplement Business Advantage
The 5 x 1 Method To Building an Online Direct Response Supplement Company in 2019
What would I do if I were building an online direct response supplement company today? That’s the question a recent client asked me. I often spend time thinking about that question. I would not start a health supplement company, but the industry is very interesting to me. Which is why I’ve niched down my conversion… Continue reading The 5 x 1 Method To Building an Online Direct Response Supplement Company in 2019
Alternative Health Brands Targeted As Fake News
Selling health products online requires you to get in front of the right prospects. That’s true for selling anything. Of course there’s more to it than that, especially for selling natural health products, which people buy very differently than they buy other products. At Creative Thirst we have an entire framework built around selling health… Continue reading Alternative Health Brands Targeted As Fake News
Three Ways To Find A Health Niche (and make it BIG)
A health niche is key to success in the direct to consumer online dietary supplement business. It’s the difference between a wildly successful supplement company or another me-too bottle of pills. The online dietary supplement space has matured rapidly over the last 5 years. There are so many options available to consumers today and so… Continue reading Three Ways To Find A Health Niche (and make it BIG)
Supplement Sales Funnel Numbers (Is your funnel REALLY working?)
Supplement sales funnels speak to you with numbers. That’s how you know if they are working or not. You just need to know how to listen to them. I don’t think most people know how to listen because, the one question I get asked most often is… … Are our supplement sales funnel numbers good?… Continue reading Supplement Sales Funnel Numbers (Is your funnel REALLY working?)
The Gap Dietary Supplement Marketing Needs To Fill
If you’re engaging in dietary supplement marketing, there’s a gap within the marketplace that you’re missing. If your competitors knew about this gap it would result is some serious competition for you. And without understanding the marketplace you can’t optimize health products or online dietary supplement businesses. Your competition might be missing the gap for… Continue reading The Gap Dietary Supplement Marketing Needs To Fill
Selling To The Most Un-Trusting Market In The World
Creative Thirst has been optimizing websites for over 9 years. We have narrowed our focus on the nutritional supplement vertical for the last 6 years of those years. It’s a marketplace that has obstacles like no other. It’s also a particularly hard crowd to sell to. One of the biggest hurdles for businesses in the… Continue reading Selling To The Most Un-Trusting Market In The World
Funnel Economics 101 (What Every Marketer Must Know)
Funnel Economics is vital to online marketing profitability. Once a company has their products and customer support in place, it is ready to scale marketing resources next. The best way to leverage marketing is to bring in new buyers through a front end acquisition funnel. Getting just that one piece right amplifies the business as… Continue reading Funnel Economics 101 (What Every Marketer Must Know)
Long Form Sales Page Secrets That Only The Top Direct Response Designers Know (And How You Can Use Them To Sell More Online)
“Do long form sales pages really work?” The clients question hung there daring me to answer. “It’s way too long. No one will read that much”, he said. He couldn’t have been more wrong. To the untrained direct response marketer, these lengthy sales pages do seem ridiculously long, ugly and cheesy. But direct response marketers… Continue reading Long Form Sales Page Secrets That Only The Top Direct Response Designers Know (And How You Can Use Them To Sell More Online)