If your prospects are seeing and hearing the same promises and unique mechanisms, across other competing or alternative products, which can be in other product categories than yours, their trust is eroding and it becomes harder to sell to them, build trust and make an impact in people’s lives.
Category: Health Marketing
What The Top Direct Response Marketers Know About Marketplace Sophistication And How To Use It In The Health And Wellness Industry
Marketers struggle with creating a self-liquidating, breakeven funnel because they don’t start with an understanding of the marketplace sophistication. It’s vital to understand this before creating a single word, pixel or code of their marketing funnel. This article goes deep into marketplace sophistication, but first let’s recap the previous article. We looked at marketplace awareness… Continue reading What The Top Direct Response Marketers Know About Marketplace Sophistication And How To Use It In The Health And Wellness Industry
What The Top Direct Response Health And Wellness Marketers Know About Tapping Into Marketplace Awareness
Most health and wellness direct response companies approach the market by trying to find the “killer” hook. Usually by copy existing hooks in their niche, or one-upping a competitors hook, or simply by creating a bigger promise.
Sometimes this works, if the conditions are right. But in most cases it turns out to be the same headline, with just a different product. Even when this works, it doesn’t last and the market quickly catches on. Leaving the marketer to follow the same pattern, making even bigger promises or scraping to find other competitors to copy.
5 Insights From an Inc. 5,000 Fastest Growing Company in the Health, Wellness and Fitness Market
5 Key Lessons on Innovation and Growth in the Health, Wellness and Fitness Market From One of Inc. 5,000 Fastest Growing Companies – Onnit Labs
Expressing The Value Of an Offer For Maximum Sales Online
A health buyer is very different from other types of buyers online. For one the amount of trust they need to buy from you is much higher than other types of products.
Sell More Health Products Online Through The Power Of Belief
In order to develop truly compelling long form sales letters and VSLs (video sales letters) that get an audience to sit up, take out their wallets and buy, you have to deeply understand their beliefs.
The 3 Funnels A Health Supplement Business Needs To CRUSH IT – Part 2
The one and only funnel, most businesses focus on is the sales funnel…
They start and stop there.
You can’t really blame them, the sales funnel seems to have the most direct impact on revenue and it is certainly the “shinny object” of all three of the funnels you need for success.
Every Health Supplement Business Needs Just Three Funnels To Build A Multi-Million Dollar Company – Part 1
The 3 Funnels A Health Supplement Business Needs To CRUSH IT
The one and only funnel, most businesses focus on is the sales funnel…
Connecting An Onboarding Experience To A Free Plus Shipping Self Liquidating Offer
We see a lot of free plus shipping offers in the health and natural supplement market. These are a necessary offer for the way their business models work and they really are a great offer for cold traffic. It’s quite a simple business model actually. Offer a loss leader intro product where you’ll go negative… Continue reading Connecting An Onboarding Experience To A Free Plus Shipping Self Liquidating Offer
Tap Into The Power Of Belief To Sell Any Health Product
It doesn’t matter what specific health product you’re selling. It could be an weight loss information product or a knee brace.
But for simplicity sake, let’s use a health supplement as an example.
If you don’t believe that a bottle of Glucosamine is actually helping your joints then… would you keep taking it?