fbpx

Category: Health Marketing

Connecting An Onboarding Experience To A Free Plus Shipping Self Liquidating Offer

We see a lot of free plus shipping offers in the health and natural supplement market. These are a necessary offer for the way their business models work and they really are a great offer for cold traffic. It’s quite a simple business model actually. Offer a loss leader intro product where you’ll go negative… Continue reading Connecting An Onboarding Experience To A Free Plus Shipping Self Liquidating Offer

Tap Into The Power Of Belief To Sell Any Health Product

It doesn’t matter what specific health product you’re selling. It could be an weight loss information product or a knee brace.

But for simplicity sake, let’s use a health supplement as an example.

If you don’t believe that a bottle of Glucosamine is actually helping your joints then… would you keep taking it?

The BIG Difference Between The Front-end and Back-end Sales In Health Supplement Marketing

There’s a lot of moving parts in the only health business. It’s not only a game of marketing but also a game of numbers. What is the front-end marketing? Front end marketing is any offer that brings in a new customer. The type of offer is irrelevant. It can be a free plus shipping offer,… Continue reading The BIG Difference Between The Front-end and Back-end Sales In Health Supplement Marketing

3 Dietary Supplement Marketing Mistakes

Avoid These Dietary Supplement Marketing Mistakes for Increased Profits. Are you missing out on making more money because of these blunders? If you’re a savvy natural health supplement marketer you’ve probably already tapped into the emotional triggers of your audience. But even the smartest marketer makes these mistakes and lose a ton of sales and… Continue reading 3 Dietary Supplement Marketing Mistakes

Unlocking The Mind Of The Health Supplement Buyer

In a hyper connected health consumer world there is pressure from both outside and inside your organization to make things better. The forces on the inside are constantly pushing to improve. Your customers on the outside are implicitly demanding and expecting that things just work better for them when buying from you and post purchase experience.

A/B Testing Trust And Belief On Your Natural Health eCommerce Website

Conversion rate optimization moves beyond opinion and tests what works and what doesn’t in real time to boost your sales.

Sadly, most marketers don’t ever test and don’t know how much untapped money they are leaving on the table.

But, natural health and supplement eCommerce businesses know that A/B testing is one of the most powerful levers they can use to grow revenue and average order value, but very few optimization practitioners actually test the two factors that people use to make a purchase decision for a health product. It doesn’t matter if it’s a bottle of supplements, a digital health ebook or a piece of equipment, when it comes to health people buy health differently than they buy other products.