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Why Increasing Your Supplement Funnel Average Order Value Starts With Your Marketplace

If your prospects are seeing and hearing the same promises and unique mechanisms, across other competing or alternative products, which can be in other product categories than yours, their trust is eroding and it becomes harder to sell to them, build trust and make an impact in people’s lives.

What The Top Direct Response Marketers Know About Marketplace Sophistication And How To Use It In The Health And Wellness Industry

Marketers struggle with creating a self-liquidating, breakeven funnel because they don’t start with an understanding of the marketplace sophistication.  It’s vital to understand this before creating a single word, pixel or code of their marketing funnel. This article goes deep into marketplace sophistication, but first let’s recap the previous article. We looked at marketplace awareness… Continue reading What The Top Direct Response Marketers Know About Marketplace Sophistication And How To Use It In The Health And Wellness Industry

What The Top Direct Response Health And Wellness Marketers Know About Tapping Into Marketplace Awareness

Most health and wellness direct response companies approach the market by trying to find the “killer” hook. Usually by copy existing hooks in their niche, or one-upping a competitors hook, or simply by creating a bigger promise.

Sometimes this works, if the conditions are right. But in most cases it turns out to be the same headline, with just a different product. Even when this works, it doesn’t last and the market quickly catches on. Leaving the marketer to follow the same pattern, making even bigger promises or scraping to find other competitors to copy.

Connecting An Onboarding Experience To A Free Plus Shipping Self Liquidating Offer

We see a lot of free plus shipping offers in the health and natural supplement market. These are a necessary offer for the way their business models work and they really are a great offer for cold traffic. It’s quite a simple business model actually. Offer a loss leader intro product where you’ll go negative… Continue reading Connecting An Onboarding Experience To A Free Plus Shipping Self Liquidating Offer

Tap Into The Power Of Belief To Sell Any Health Product

It doesn’t matter what specific health product you’re selling. It could be an weight loss information product or a knee brace.

But for simplicity sake, let’s use a health supplement as an example.

If you don’t believe that a bottle of Glucosamine is actually helping your joints then… would you keep taking it?