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Why “Modeling” Success Never Works In The Health Market

The idea is a simple one. And we like to think it’s really that easy, they did it and it worked so why wouldn’t it work for us? Seems like it would make sense but when you really think about it it’s obvious as to why it doesn’t work that way. It’s actually detrimental to A/B test what we see in other case studies or hear from fellow marketers.

Email Marketing Secrets of a Nutritional Health Supplement Company

Online sales often correlate with the number of emails sent. Months where email sends are down or unopened are high and sales slump. Which is why email is often the 500 pound gorilla for nutritional health and supplement marketing. With email being such a key component to revenue you’d think more health marketers would spend… Continue reading Email Marketing Secrets of a Nutritional Health Supplement Company

Conversion Rate Optimization 
For Health Marketing Is Broken

Everyone is doing conversion rate optimization (CRO) for health products and natural supplements wrong. Without addressing the issues of trust and belief you’re going to get zero traction.

People don’t buy health products the same way they buy other products. So the standard marketing and CRO best practices won’t work to amplify your business.