If you’re targeting your health and wellness traffic correctly, then your visitors motivation is fairly high when they enter your sales funnel.
Category: Health Marketing
Leverage Trust To Sell More Natural Health Products Online
Trust is even more important when buying a product that you ingest like organic, non-GMO food or a natural health supplement or a diet or exercise product or health device where a customer must take action on in order to get the benefit.
What It Takes To Do Ground Breaking Conversion Optimization
It’s very tempting to jump right into optimization testing, there’s usually no shortage of ideas to test because everyone has an opinion.
Why “Modeling” Success Never Works In The Health Market
The idea is a simple one. And we like to think it’s really that easy, they did it and it worked so why wouldn’t it work for us? Seems like it would make sense but when you really think about it it’s obvious as to why it doesn’t work that way. It’s actually detrimental to A/B test what we see in other case studies or hear from fellow marketers.
Email Marketing Secrets of a Nutritional Health Supplement Company
Online sales often correlate with the number of emails sent. Months where email sends are down or unopened are high and sales slump. Which is why email is often the 500 pound gorilla for nutritional health and supplement marketing. With email being such a key component to revenue you’d think more health marketers would spend… Continue reading Email Marketing Secrets of a Nutritional Health Supplement Company
Conversion Rate Optimization For Health Marketing Is Broken
Everyone is doing conversion rate optimization (CRO) for health products and natural supplements wrong. Without addressing the issues of trust and belief you’re going to get zero traction.
People don’t buy health products the same way they buy other products. So the standard marketing and CRO best practices won’t work to amplify your business.