Online sales often correlate with the number of emails sent. Months where email sends are down or unopened are high and sales slump. Which is why email is often the 500 pound gorilla for nutritional health and supplement marketing. With email being such a key component to revenue you’d think more health marketers would spend… Continue reading Email Marketing Secrets of a Nutritional Health Supplement Company
Category: marketing
The New Marketing Mix
We’re all familiar with the 4 P’s of marketing Product, Price, Place and Promotion but in today’s Internet age of Social media, Web 2.0 and ROI is the old marketing mix still cutting it?
Are All Online Customers Created Equal?
Do all customers have the same value? Sure everyone’s money may be good inside of an ecommerce shopping cart but are some customers more equal than others?
Frame Your Marketing Message to Increase Your Conversion Rates
The context of your marketing message and the surrounding information around that message changes the way your prospects take action and increase your conversion rate.