We’re all familiar with the 4 P’s of marketing Product, Price, Place and Promotion but in today’s Internet age of Social media, Web 2.0 and ROI is the old marketing mix still cutting it?
Category: marketing
Are All Online Customers Created Equal?
Do all customers have the same value? Sure everyone’s money may be good inside of an ecommerce shopping cart but are some customers more equal than others?
Frame Your Marketing Message to Increase Your Conversion Rates
The context of your marketing message and the surrounding information around that message changes the way your prospects take action and increase your conversion rate.