Econsultancy has just released their first ever User Experience Report and it’s filled with insight.
The survey, was conducted in November and December 2012, and looks at the approaches, benefits, budgets and opinions of those involved in user experience (UX) today, with a particular focus on user experience testing.
93% of those surveyed, believe that ‘optimizing the user experience will improve conversion rates’.
And of all the respondents 74% believe that increased sales and conversions are the most important business benefit of an improved user experience.
The survey respondents contained Agencies, in-house Teams and specialists.
Some Key Findings:
Companies are enthusiastic about providing a quality user experience but are yet to achieve best practice in testing and improvements.
Nearly 78% of client-side respondents stated that their company was ‘extremely’ or ‘quite’ committed to delivering the best online user experience.
Although user experience is not new to digital marketers and web designers, the survey reveals a growing appetite for improving UX across all digital assets, particularly as consumers embrace more digital touch points, perhaps the is more in response to being forced to embrues responsive design due to customers accessing media on multiple devices.
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