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Health Supplement Business Mastery Podcast Episode 4 – What’s Working in Video Sales Letters with Max Fata

In episode 4 of the Health Supplement Business Mastery podcast we’ll be looking at what’s working in direct response video sales letters (VSLs) with Max Fata.

Max produces and directs video sales letters (VSLs) at his company Direct Response Services. We talk about trends that are working and the future of VSLs. You’ll be sure to walk away with a few tea ideas too.


By Bobby Hewitt

Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We’ve helped health clients profitably scale using our four framework growth model validated through A/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to “Google Analytics Breakthrough: From Zero to Business Impact, published by Wiley.