Is Conversion Optimization Behavior Contagious?

Is an idea like a sneeze?

If you can catch happiness or sadness from people around you simply by having their moods effect you, then maybe you can catch an idea?

I don’t see why not. Other people inspire me all the time. A nugget of an idea in a conversation about the most mundane topic can trigger a problem I’ve been trying to solve in my head passively for weeks. Suddenly a new direction is sparked as if it was caught right out of the air, like a sneeze.
So this got me thinking. How do we become more prone to catch these random sneeze ideas that are around us everyday?

Can we set ourselves up or do things differently to be more open to catching them? And if so, how can we turn this around onto our organizations and grow through a culture of idea sneezes, spreading from one individual to another and then outward onto the very culture of our businesses?

This is all leading to the democratization of ideas spreading across horizontally without limits or barriers, at least that’s the goal or sneeze ice come up with at the moment. Particularly in the area of conversion optimization since that’s my passion.

If test ideas were democratized across everyone in the company that could open up even more hypothesis that we as optimization and marketing professionals are not seeing or inspire us to tweak and morph those sneezes into something more, something better perhaps. But surely in new directions we had not considered before the release of ideas.

What this would mean for conversion testing is profound but it does come along with a few challenges and obsticals for us to overcome.

First well need to overcome our own egos and get out of our own way as conversion specialists. If the janitor is coming up with test ideas that could be a blow to our ego and be little what we do, especially if it wins, LOL.

But this is also an opportunity for us as professional conversion specialists to rise up and lead. We become catalysts of democratized ideas, more like a sheep herder, rallying in the good ones, expanding a upon them and letting the bad ones go or testing them as wild cards, because you just never know.

This also means our roles grow and expand beyond the day to day execution and more towards the facilitation of sparking these ideas and educating the organization about testing and our customers. My hope is that this education can and will go in both directions. We will learn more about the motivations of our prospects, or at least what drives the thinking within our organizations which means there may be an opportunity to be leaders again. To stear the thinking at the very core about who the customers really are.

Imagine the possibilities.

Achooooo….