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Do You Want to Increase Your Sales and Marketing Conversion Rates?

When optimizing your website or landing page for conversion, the most important thing is not on the page itself. The most important thing you can do to increase your website conversion rates comes right before the request or the buy button. The space before the buy button is where you set up the benefit of influencing on fertile ground, because conversion does not happen on a web page. It happens in the mind of your prospect.  This is what the true masters of influence like Robert Cialdini know, as described in the best book on influence and conversion rate optimization ever written, Influence: Science and Practice. I highly recommend you buy it and read it twice.

By Bobby Hewitt

Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We’ve helped health clients profitably scale using our four framework growth model validated through A/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to “Google Analytics Breakthrough: From Zero to Business Impact, published by Wiley.