Getting the message to market match is critical to marketing anything.
It’s even more crucial when Trust, Belief, Desire and Hope drive the buying process. This the case of marketing dietary supplements online.
Trust, Belief, Desire and Hope make up the Buying Forces Framework, one of four conversion rate optimization frameworks I’ve developed around selling dietary supplements.
The Buying Forces Framework is all about getting the message to market match just right.
To connect the message to the market…
The message has to resonate with the one single person that your supplement is right for.
It has to tell them something they’ve been waiting to hear. Something they are open to believing, which agrees with what they already believe. Yet, is a little bit different and interesting.
It has to invite them on a journey to change. To become better.
Only then can they even begin to consider buying your supplement to solve their problem.
If the market is right but the message is off, there is no match.
But what about the other half?
The market side of the equation.
Are you talking to the right market?
Are they currently under served by the solutions out there?
Do they even perceive that a need exists? And do they even want to solve it?
If the message is right but the market is wrong, there is no match.
It may not be easy.
It take’s some hard work. Some persistence, some empathy.
But, it is fixable.
If you’re using the right framework.
Discover the 3 funnels that can help your health supplement business succeed.
Listen to the Health Supplement Business Mastery Podcast for for dietary supplement entrepreneurs and marketers.
