We’re all familiar with the 4 P’s of marketing Product, Price, Place and Promotion but in today’s Internet age of Social media, Web 2.0 and ROI is the old marketing mix still cutting it?
What’s the Best Use of Your Marketing Budget in a Down Economy
Is your marketing budget shrinking or limited? Traditionally a downturn in the economy means your marketing budget is going to be one of the first things to get cut. Maybe yours has already been slashed.
The Most Important Conversion Page on Your Website
Most people think the home page of their site is the most important, and therefore it has to be the most persuasive to pull visitors in towards conversion
How to Choose What To Test
How do you know what to test? Some conversion rate marketing experts will tell you to test everything, but that’s very naive.
The Secret to Successful Conversion Rate Marketing
Good conversion rate marketing is like exercising. We go to the gym one day and we feel great while we’re there, we’re just happy we showed up and we’re ready to workout. We pick up the weights and get on that treadmill and we’re rocking.
Why Do People Buy From Your Website?
Do you remember what it was that got you to purchase the last item you bought online? It was probably one of only several reasons and you probably weren’t even fully aware of your reasons why.
Your Web Visitors Are Not Dominatrix Mistresses
How much thought or how little thought goes into a Submit Button? It’s usually very little thought and that’s the problem. In a programming world, it makes sense a visitor is submitting information to a server after all. But your visitors aren’t programmers…
7 Out of 10 Online Prospects Don’t Buy
eCommerce conversion rate optimization will only take your online sales so far. Beyond that you have to start looking at optimizing the conversion process outside of your website.
What is the Most Powerful Way to Influence People to Buy From You?
All the conversion rate marketing tactics converge to one strategy of influence…
To Improve Conversion Rate Optimization You Need The Right Feedback
We all know how important feedback is for improvement and we usually ask everyone we know what they think about a new webpage design. Why not, we’re just looking for feedback right?