An Inside Look In the world of digital marketing, landing pages are a crucial tool for lead generation and driving conversions. A landing page is a standalone web page that a marketer creates for a specific marketing campaign or promotion. The goal of a landing page is to get visitors to take a desired action,… Continue reading Landing Page Conversion Analysis
Category: Landing Page Optimization
How To Get Over 300% Conversion Rate Improvement
When improving website conversion rates through testing and optimization, understanding the why is critical. The why is at the top level of insight that we as designers and marketers need to continuously strive to get to. True insight from any testing and optimization comes from an understanding of what specific variable in your test made the difference. What was it that caused the lift in conversion rate, or the dip? Was it the headline, the button, the product image? What was it that you can point to and bring to your boss and say. This did that and the impact was this in real money to the bottom line.
What is Conversion Rate Optimization?
Traffic is only one component of success, getting people to your site is necessary but if 98% (based on an average ecommerce conversion rate of 2%) of those people are just getting there and not buying or signing up or completing whatever your conversion goal you have for your website, you’re leaving money on the table.
Is Your Own Mind Holding You Back From Improving Your Conversion Rates?
let’s say you increased the amount of paid traffic to your site by an additional 1,000 unique visitors, with all other things being equal. A 2% conversion rate would give you 120 total conversions with $12,000 in total sales. Not too shabby, but remember the extra 1,000 unique visitors came at a cost, and that cost is a recurring cost if you want to keep those sales figures up each, week.
Now let’s look at an alternative to spending more and more money on traffic.
Give Visitors a Reason to Buy
Why should someone buy from you? That is one of the top three vital questions every website needs to answer within the first five seconds of a visitors arrival on your site.